Skip to Content
Exit Menu
Dr Alaa Marshan

Dr Alaa Marshan
Associate Lecturer (Academic Education) - Computer Science

Summary

Dr Alaa Marshan is a lecturer at the Computer Science Department, where he teaches a variety of topics related to data science, machine learning and business intelligence and integration. He has won awards for his teaching excellence at both undergraduate and postgraduate levels. At the research front, his research primarily focus on intelligent data analysis, information management and improving operational business information systems.

Newest selected publications

Lycett, M. and Marshan, A. (2017) 'Modeling connected customer lifetime value (CCLV) in the banking domain'.Twenty-third Americas Conference on Information Systems. Boston. 1 AMCIS 2017 - America's Conference on Information Systems: A Tradition of Innovation.Open Access Link

Conference paper

Lycett, M. and Marshan, A. (2016) 'Capturing sensemaking pattern during data analysis: A conceptual framework'. 25th International Conference on Information Systems Development, ISD 2016. pp. 106 - 116.

Conference paper
More publications(2)