Dr Alaa Marshan
Lecturer (Academic Education) - Computer Science
Wilfred Brown Building 114
- Email: alaa.marshan@brunel.ac.uk
- Tel: +44 (0)1895 266853
Summary
Dr Alaa Marshan is a lecturer at the Computer Science Department, where he teaches a variety of topics related to data science, machine learning and business intelligence and integration. He has won awards for his teaching excellence at both undergraduate and postgraduate levels. At the research front, his research primarily focus on intelligent data analysis, information management and improving operational business information systems.
Newest selected publications
Bell, D., Marshan, A., Lycett, M. and Monaghan, A. (2021) 'Exploring Future Challenges for Big Data in the Humanitarian Domain'. Journal of Business Research, 131. pp. 1 - 44. ISSN: 0148-2963 Open Access Link
Marshan, A., Kansouzidou, G. and Ioannou, A. (2021) 'Sentiment Analysis to Support Marketing Decision Making Process: A Hybrid Model'. Springer International Publishing. pp. 614 - 626. ISSN: 2194-5357
Ioannou, A., Tussyadiah, I. and Marshan, A. (2021) 'Dispositional mindfulness as an antecedent of privacy concerns: A protection motivation theory perspective'. Psychology and Marketing. ISSN: 0742-6046
Mahmood, I., Arabnejad, H., Suleimenova, D., Sassoon, I., Marshan, A., Serrano, A., et al. (2020) 'FACS: A geospatial agent-based simulator for analyzing COVID-19 spread and public health measures on local regions'. Journal of Simulation, in press. pp. 1 - 27. ISSN: 1747-7778 Open Access Link
Lycett, M. and Marshan, A. (2017) 'Modeling connected customer lifetime value (CCLV) in the banking domain'.Twenty-third Americas Conference on Information Systems. Boston. 1 ASSOC INFORMATION SYSTEMS.Open Access Link