I am a cognitive/evolutionary anthropologist with a particular interest in computational science. The main question that drives my research is: is it possible to find some general factors determining why some cultural traits succeed and others do not? In the cultural arena things climb towards success in a haphazard manner, but some overall regularities may be discovered. I am interested in particular to contemporary cultural phenomena, and I use a naturalistic, quantitative, and evolutionary approach with different methodologies, especially individual-based models and quantitative analysis of large-scale data.
I recently wrote a book for Oxford University Press: Cultural evolution in the digital age.