Ali is a Lecturer in Digital Innovation. Previous to this role, he was a Post Doctoral Research Associate at The University of Manchester, working on a Digital Transformation project with one of the leading FMCG companies. Ali holds a PhD in Management from Aston University, a Master of Business Administration degree from University of Bradford, and a Bachelor's degree in Management Information Systems from the Lebanese American University. Ali is also an experienced Business Consultant, having worked at big corporates in Dubai before pursuing his PhD. His research interests include: digital innovation, digital transformation, artificial intelligence, social media, and Big Data.