Dr Ali El Samra
Lecturer in Digital Innovation

Research area(s)

Ali’s research focuses on the dynamic intersections of innovation management, digital transformation, and artificial intelligence (AI). His work explores how organizations can effectively navigate technological change, foster innovative cultures, and leverage AI to drive strategic growth. Key interests include the impact of emerging technologies on business models, the adoption and implementation of digital strategies, and the role of AI in enhancing decision-making processes. This research contributes to understanding how businesses can adapt and thrive in the rapidly evolving digital landscape.