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Dr Ana Canhoto
Reader - Marketing


I am a Reader in Marketing, and a member of the Marketing and Corporate Brand Research Group. I lead the "Innovation, Digitalisation and Society" research lab, and I am a founding member of the Centre for AI: Social and DIgital Innovation.

My research focuses on the use of digital technology in interactions between firms and their customers. I am particularly interested in how technology and society shape each other, sometimes helping and creating opportunities but, at other times, creating constraints and exclusion.

I have taught across various programmes, including MBA and executive education, and led on the pedagogical use of new technologies (for instance, I was part of the academic team that founded the Google Online Marketing Challenge).

Since March 2020, I have been serving as an Associate Editor for the Journal of Marketing Management.


I hold a PhD from the London School of Economics, as well as an MBA from London Business School. Prior to joining academia, I worked as a management consultant in the telecommunications industry and as a portfolio manager at a leading media and entertainment company, among others.


I lead the "Innovation, Digitalisation and Society" research labI lead the "Innovation, Digitalisation and Society" research lab.

Newest selected publications

Canhoto, AI., Quinton, S., Pera, R., Molinillo, S. and Simkin, L. (2021) 'Digital strategy aligning in SMEs: A dynamic capabilities perspective'. Journal of Strategic Information Systems, 30 (3). pp. 1 - 17. ISSN: 0963-8687 Open Access Link

Journal article

Braganza, A., Chen, W., Canhoto, A. and Serap, S. (2021) 'Productive Employment and Decent Work: The impact of AI adoption on psychological contracts, job engagement and employee trust'. Journal of Business Research, 131. pp. 1 - 3. ISSN: 0148-2963 Open Access Link

Journal article

Canhoto, A. (2021) 'Leveraging machine learning in the global fight against money laundering and terrorism financing: an affordances perspective'. Journal of Business Research, 131. pp. 441 - 452. ISSN: 0148-2963

Journal article

Samani, T., Canhoto, AI. and Yoruk, E. (2021) 'Improving the Retention and Progression of Learners Through Intelligent Systems for Diagnosing Metacognitive Competencies – A Case Study in UK Further Education'.International Conference on Human Interaction and Emerging Technologies. Strasbourg, France. 30 - 30 April. Springer International Publishing. pp. 20 - 27. ISSN: 2194-5357 Open Access Link

Conference paper

Canhoto, A. and Wei, L. (2021) 'Stakeholders of the World, Unite!: Hospitality in the time of COVID-19'. International Journal of Hospitality Management, 95. pp. 102922 - 102922. ISSN: 0278-4319 Open Access Link

Journal article
More publications(29)