Dr Ana Canhoto
Divisional Lead / Reader - Marketing
I am a Reader in Marketing, and a member of the Marketing and Corporate Brand Research Group.
My research focuses on the use of digital technology in interactions between firms and their customers. I am particularly interested in the use and consequences of algorithmic decision making, and the development of digital footprints.
I have taught across various programmes, including MBA and executive education, and led on the pedagogical use of new technologies (for instance, I was part of the academic team that founded the Google Online Marketing Challenge).
I hold a PhD from the London School of Economics, as well as an MBA from London Business School. Prior to joining academia, I worked as a management consultant in the telecommunications industry and as a portfolio manager at a leading media and entertainment company, among others.
I lead the Division of Marketing.
Newest selected publications
Canhoto, A. and Clear, JF. (2020) 'Artificial Intelligence and Machine Learning as business tools: a framework for diagnosing value destruction potential'. Business Horizons, 63 (1). pp. 1 - 11. ISSN: 0007-6813 Open Access Link
Merendino, A., Dibb, S., Meadows, M., Quinn, L., Wilson, D., Simkin, L. and (2018) 'Big Data, Big Decisions: The Impact of Big Data on Board Level Decision-Making'. Journal of Business Research, 93. pp. 67 - 78. ISSN: 0148-2963 Open Access Linket al.
Quinton, S., Canhoto, A., Molinillo, S., Pera, R. and Budhathoki, T. (2017) 'Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy'. Journal of Strategic Marketing, 26 (5). pp. 427 - 439. ISSN: 0965-254X Open Access Link
Quinn, L., Dibb, S., Simkin, L., Canhoto, A. and Analogbei, M. (2016) 'Troubled waters: the transformation of marketing in a digital world'. European Journal of Marketing, 50 (12). pp. 2103 - 2133. ISSN: 0309-0566 Open Access Link
Canhoto, AI. and Arp, S. (2016) 'Exploring the factors that support adoption and sustained use of health and fitness wearables'. Journal of Marketing Management, 33 (1-2). pp. 32 - 60. ISSN: 0267-257X Open Access Link