I am a Reader in Marketing, and a member of the Marketing and Corporate Brand Research Group. I lead the "Innovation, Digitalisation and Society" research lab, and I am a founding member of the Centre for AI: Social and DIgital Innovation.
My research focuses on the use of digital technology in interactions between firms and their customers. I am particularly interested in how technology and society shape each other, sometimes helping and creating opportunities but, at other times, creating constraints and exclusion.
I have taught across various programmes, including MBA and executive education, and led on the pedagogical use of new technologies (for instance, I was part of the academic team that founded the Google Online Marketing Challenge).
Since March 2020, I have been serving as an Associate Editor for the Journal of Marketing Management.
I hold a PhD from the London School of Economics, as well as an MBA from London Business School. Prior to joining academia, I worked as a management consultant in the telecommunications industry and as a portfolio manager at a leading media and entertainment company, among others.
Newest selected publications
Canhoto, AI., Quinton, S., Pera, R., Molinillo, S. and Simkin, L. (2021) 'Digital strategy aligning in SMEs: A dynamic capabilities perspective'. Journal of Strategic Information Systems, 30 (3). pp. 1 - 17. ISSN: 0963-8687 Open Access Link
Braganza, A., Chen, W., Canhoto, A. and Serap, S. (2021) 'Productive Employment and Decent Work: The impact of AI adoption on psychological contracts, job engagement and employee trust'. Journal of Business Research, 131. pp. 1 - 3. ISSN: 0148-2963 Open Access Link
Canhoto, A. (2021) 'Leveraging machine learning in the global fight against money laundering and terrorism financing: an affordances perspective'. Journal of Business Research, 131. pp. 441 - 452. ISSN: 0148-2963
Samani, T., Canhoto, AI. and Yoruk, E. (2021) 'Improving the Retention and Progression of Learners Through Intelligent Systems for Diagnosing Metacognitive Competencies – A Case Study in UK Further Education'.International Conference on Human Interaction and Emerging Technologies. Strasbourg, France. 30 - 30 April. Springer International Publishing. pp. 20 - 27. ISSN: 2194-5357 Open Access Link
Canhoto, A. and Wei, L. (2021) 'Stakeholders of the World, Unite!: Hospitality in the time of COVID-19'. International Journal of Hospitality Management, 95. pp. 102922 - 102922. ISSN: 0278-4319 Open Access Link