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Dr Ana Canhoto
Reader - Marketing


  • Algorithmic decision making in customer service
  • Automation in marketing
  • Consumers' adoption of technology
  • Customer profiling and management
  • Internet of Things
  • Role of technology in customer service

Research supervision

I supervise dissertations and doctoral research in the areas of customer profiling and management, algorithmic decision making, consumers' adoption of technology, and the role of technology in customer service.