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Dr Bidit Dey
Associate Head of Strategy & External Relations / Reader

Eastern Gateway 211

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Aman, A., Roy, SK., Lees-Marshment, J., Dey, BL., Muhammad, SS. and Kumar, S. (2023) 'Political social media marketing: A systematic literature review and future research agenda'. Electronic Commerce Research. ISSN: 1389-5753

Journal article

Roy, SK., Singh, G., Hatton, C., Dey, BL., Ameen, N. and Kumar, S. (2022) 'Customers’ motives to co-create in smart services interactions'. Electronic Commerce Research, 0 (ahead of print). pp. 1 - 34. ISSN: 1389-5753 Open Access Link

Journal article

Brown, DM., Apostolidis, C., Singh, P., Dey, BL. and Chelekis, J. (2022) 'Exploring multi-stakeholder value co-creation as an entrepreneurial approach to survival and sustainability: The case of Pennine Pubs'. International Journal of Entrepreneurship and Innovation, 0 (ahead of print). pp. 1 - 10. ISSN: 1465-7503 Open Access Link

Journal article

Dey, BL., Nasef, YT., Brown, DM., Samuel, L., Singh, P. and Apostolidis, C. (2022) '(Im)migrants’ appropriation of culture: Reciprocal influence of personal and work contexts'. Journal of World Business, 58 (2). pp. 1 - 14. ISSN: 1090-9516 Open Access Link

Journal article

Dey, BL., Alwi, SFS., Babu, MM., Roy, SK. and Muhammad, SS. (2022) 'Brexit or Brand it? The Effects of Attitude Towards Brexit and Reshored Brands on Consumer Purchase Intention'. British Journal of Management, 0 (in press). ISSN: 1045-3172 Open Access Link

Journal article

Singh, P., Bala, H., Dey, B. and Filieri, R. (2022) 'Enforced remote working: The impact of digital platform-induced stress and remote working experience on technology exhaustion and subjective wellbeing'. Journal of Business Research, 151. pp. 269 - 286. ISSN: 0148-2963 Open Access Link

Journal article

Syed, M., Dey, B., Alwi, S., Kamal, M. and Asaad, Y. (2022) 'Consumers’ willingness to share digital footprints on social media: the role of affective trust'. Information Technology and People, 0 (in press). pp. 595 - 625. ISSN: 0959-3845 Open Access Link

Journal article

Singh, P., Brown, DM., Chelekis, J., Apostolidis, C. and Dey, BL. (2022) 'Sustainability in the Beer and Pub Industry During the COVID-19 Period: An Emerging New Normal'. Journal of Business Research, 141 (in press). pp. 656 - 672. ISSN: 0148-2963 Open Access Link

Journal article

Soni, G., Mangala, SK., Singh, P., Dey, BL. and Dora, M. (2021) 'Technological interventions in social business: Mapping current research and establishing future research agenda'. Technological Forecasting and Social Change, 169. pp. 1 - 15. ISSN: 0040-1625 Open Access Link

Journal article

Babu, MM., Rahman, M., Alam, A. and Dey, BL. (2021) 'Exploring big data-driven innovation in the manufacturing sector: evidence from UK firms'. Annals of Operations Research. pp. 1 - 28. ISSN: 0254-5330 Open Access Link

Journal article

Muhammad, SS., Dey, BL., Kamal, MM. and Syed Alwi, SF. (2021) 'Consumer engagement with social media platforms: A study of the influence of attitudinal components on cutting edge technology adaptation behaviour'. Computers in Human Behavior, 121. pp. 106802 - 106802. ISSN: 0747-5632 Open Access Link

Journal article

Dey, BL., Al-Karaghouli, W. and Muhammad, SS. (2020) 'Adoption, Adaptation, Use and Impact of Information Systems during Pandemic Time and Beyond: Research and Managerial Implications'. Information Systems Management, 37 (4). pp. 298 - 302. ISSN: 1058-0530

Journal article

Daowd, A., Kamal, MM., Eldabi, T., Hasan, R., Missi, F. and Dey, BL. (2020) 'The impact of social media on the performance of microfinance institutions in developing countries: a quantitative approach'. Information Technology and People, 34 (1). pp. 25 - 49. ISSN: 0959-3845 Open Access Link

Journal article

Babu, MM., Dey, BL., Rahman, M., Roy, SK., Alwi, SFS. and Kamal, MM. (2020) 'Value co-creation through social innovation: A study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh'. Industrial Marketing Management, 89. pp. 13 - 27. ISSN: 0019-8501 Open Access Link

Journal article

Kizgin, H., Dey, BL., Dwivedi, YK., Hughes, L., Jamal, A., Jones, P., et al. (2020) 'The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice'. International Journal of Information Management, 51. pp. 102026 - 102026. ISSN: 0268-4012

Journal article

Dey, BL., Yen, D. and Samuel, L. (2019) 'Digital consumer culture and digital acculturation'. International Journal of Information Management, 51. pp. 1 - 6. ISSN: 0268-4012 Open Access Link

Journal article

Dey, BL., Al-Karaghouli, W., Minov, S., Babu, MM., Ayios, A., Mahammad, SS. and et al. (2019) 'The Role of Speed on Customer Satisfaction and Switching Intention: A Study of the UK Mobile Telecom Market'. Information Systems Management, 37 (1). pp. 2 - 15. ISSN: 1058-0530

Journal article

Dey, BL., Alwi, S., Yamoah, F., Agyepong, S., Kizgin, H. and Sarma, M. (2019) 'Towards a Framework for Understanding Ethnic Consumers' Acculturation Strategies in a Multicultural Environment: A Food Consumption Perspective'. International Marketing Review, 36 (5). pp. 771 - 804. ISSN: 0265-1335 Open Access Link

Journal article

Brown, DM., Dey, BL., Wäppling, A. and Woodruffe-Burton, H. (2019) 'Internal demarketing in the U.K. Civil Service since the 2007–2009 financial crisis'. Strategic Change, 28 (5). pp. 355 - 368. ISSN: 1086-1718

Journal article

Dey, BL., Sarma, M., Pandit, A., Sarpong, D., Kumari, S. and Punjaisri, K. (2019) 'Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia'. Production Planning and Control, 30 (10-12). pp. 1019 - 1031. ISSN: 0953-7287 Open Access Link

Journal article

Mohiuddin Babu, M., Liu, H., Jayawardhena, C. and Dey, BL. (2019) 'Impact of market orientation on firm’s customer-based performance: the moderating role of employee orientation'. Journal of Marketing Management, 35 (7-8). pp. 662 - 692. ISSN: 0267-257X

Journal article

Yen, D. and Dey, B. (2019) 'Acculturation in the Social Media: myth or reality? Analysing social-media-led integration and polarisation'. Technological Forecasting and Social Change, 145. pp. 426 - 427. ISSN: 0040-1625 Open Access Link

Journal article

Rahman, M., Bose, S., Babu, MM., Dey, BL., Roy, SK. and Ben, B. (2019) 'Value Co-Creation as a Dialectical Process: Study in Bangladesh'. Information Systems Frontiers, 21 (3). pp. 527 - 545. ISSN: 1387-3326 Open Access Link

Journal article

Dora, M., Wesana, J., Gellynck, X., Seth, N., Dey, B. and De Steur, H. (2019) 'Importance of Sustainable Operations in Food Loss - Evidence from the Belgian food processing industry'. Annals of Operations Research, 290 (1-2). pp. 47 - 72. ISSN: 1572-9338 Open Access Link

Journal article

Mohiuddin Babu, M. and Dey, BL. (2018) 'Appraisal of the potential of the growth of e-retailer based on impact of perceived value on trust for online purchases'. Strategic Change, 27 (5). pp. 477 - 487. ISSN: 1086-1718

Journal article

Lou, J., Dey, BL., Yalkin, C., Sivarajah, U., Punjaisri, K., Huang, Y. and et al. (2018) 'Millennial Chinese Consumers’ Perceived Destination Brand Value'. Journal of Business Research, 116. pp. 655 - 665. ISSN: 0148-2963 Open Access Link

Journal article

Dey, BL., Babu, MM., Rahman, M., Dora, M. and Mishra, N. (2018) 'Technology upgrading through co-creation of value in developing societies: Analysis of the mobile telephone industry in Bangladesh'. Technological Forecasting and Social Change, 145 (August 2019). pp. 413 - 425. ISSN: 0040-1625 Open Access Link

Journal article

Dey, BL., Balmer, JMT., Pandit, A. and Saren, M. (2018) 'Selfie appropriation by young British South Asian adults: reifying, endorsing and reinforcing dual cultural identity in social media'. Information Technology and People, 31 (2). pp. 482 - 506. ISSN: 0959-3845 Open Access Link

Journal article

Sarpong, D., Botchie, D. and Dey, B. (2018) 'From marginal to mainstream: The revival, transformation and boom of plant medicine'. Science and Public Policy, 45 (6). pp. 843 - 852. ISSN: 1471-5430 Open Access Link

Journal article

Kizgin, H., Jamal, A., Dey, BL. and Rana, N. (2017) 'The Impact of Social Media on Consumers’ Acculturation and Purchase Intentions'. Information Systems Frontiers, 20 (3). pp. 503 - 514. ISSN: 1387-3326 Open Access Link

Journal article

Muhammad, SS., Dey, BL. and Weerakkody, V. (2017) 'Analysis of Factors that Influence Customers' Willingness to Leave Big Data Digital Footprints on Social Media: A Systematic Review of Literature'. Information Systems Frontiers, 20 (3). pp. 559 - 566. ISSN: 1387-3326 Open Access Link

Journal article

Fillieri, R., Chen, W. and Dey, BL. (2017) 'The importance of enhancing, maintaining and saving face in smartphone repurchase intentions of Chinese early adopters: an exploratory study'. Information Technology and People, 30 (3). pp. 629 - 652. ISSN: 0959-3845 Open Access Link

Journal article

Dey, BL., Balmer, JMT., Pandit, A., Saren, M. and Binsardi, B. (2017) 'A quadripartite approach to analysing young British South Asian adults’ dual cultural identity'. Journal of Marketing Management, 33 (9-10). pp. 789 - 816. ISSN: 0267-257X Open Access Link

Journal article

Dey, BL., Pandit, A., Saren, M., Bhowmick, S. and Woodruffe-Burton, H. (2016) 'Co-creation of value at the bottom of the pyramid: Analysing Bangladeshi farmers'useofmobiletelephony'. Journal of Retailing and Consumer Services, 29 (2). pp. 40 - 48. ISSN: 1873-1384 Open Access Link

Journal article

Dey, B. and Ali, F. (2015) 'A critical review of scholarly works on ICT for development', in Dey, BL., Sorour, K. and Filieri, R. (eds.) ICTs in developing country: Research, practices and policy implications. Palgrave Macmillan.

Book chapter

Dey, BL., Sorour, K. and Filieri, R. (2015) 'ICTs in developing country: Research, practices and policy implications'. Palgrave Macmillan. ISSN 13: 9781349563203

Book

Ali, F., Dey, BL. and Filleri, R. (2015) 'An assessment of service quality and resulting customer satisfaction for Pakistan International Airlines'. International Journal of Quality and Reliability Management, 32 (5). ISSN: 0265-671X

Journal article

Sorour, K. and Dey, BL. (2014) 'Energising political movements in developing countries: The role of social media'. Capital and Class, 38 (3). pp. 508 - 515. ISSN: 0309-8168

Journal article

Dey, BL., Pandit, A. and Woodruffe-Burton, H. (2014) 'A qualitative enquiry into the adoption, use and appropriation of smartphones by British South Asian young adults'.Academy of Marketing Conference. Bournemouth, UK. [unpublished]

Conference paper

Brown, D., Woodruffe-Burton, H. and Dey, BL. (2014) 'Do transactions speak louder than words? The role of workplace interpersonal transactions in relationship management'.Academy of Marketing Conference. Bournemouth, UK. [unpublished]

Conference paper

Brown, D., Woodruffe-Burton, H. and Dey, B. (2013) 'Effects of channel conflict upon managers and salespersons within the UK automotive industry manufacturer-dealer dyad'.Academy of Marketing Conference: Marketing Relevance. Cardiff, Wales. [unpublished]

Conference paper

Dey, B. (2013) 'A qualitative enquiry into the acceptance and appropriation: A case study on Bangladeshi farmers’ use of mobile telephony'. Journal of Customer Behaviour, 12 (2-3). pp. 261 - 280.

Journal article

Dey, BL., Binsardi, B. and Ahmed, M. (2013) 'The acceptance and adoption of mobile telephony by Bangladeshi farmers: A qualitative enquiry'. International Journal of Management Practice, 6 (2). pp. 178 - 198. ISSN: 1477-9064

Journal article

Dey, BL., Pandit, A. and Hazrul, N. (2013) 'The co-creation of value at the bottom of the pyramid: A case study of Bangladeshi farmers’ use of mobile telephony'.Academy of Marketing Conference. Cardiff, Wales. Elsevier BV. pp. 40 - 48. ISSN: 0969-6989

Conference paper

Dey, BL., Binsardi, B., Prendergast, R. and Saren, M. (2013) 'A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid'. International Marketing Review, 30 (4). pp. 297 - 322. ISSN: 0265-1335

Journal article

Dey, B., Newman, D. and Prendergast, R. (2011) 'Analysing appropriation and usability in social and occupational lives: An investigation of Bangladeshi farmers' use of mobile telephony'. Information Technology and People, 24 (1). pp. 46 - 63. ISSN: 1758-5813

Journal article

Dey, B., Newman, DR. and Prendergast, R. (2010) 'Ethnographic approach to user-centred evaluation of telecentres'. International Journal of Innovation in the Digital Economy, 1 (3). pp. 22 - 39. ISSN: 1947-8305

Journal article

Dey, BL. (2009) 'An overview of the use and appropriation of mobile telephony in rural Bangladesh – from the farmers’ perspectives'.British Association for South Asian Studies (BASAS) Conference. University of Edinburgh. [unpublished]

Conference paper

Dey, BL., Prendergast, R. and Newman, DR. (2008) 'How can ICTs be used and appropriated to address agricultural information needs of Bangladeshi farmers?'.Special Interest Group (SIG) on ICT for Development Workshop. ESCP-EAP University, Paris, France. Association for Information Systems.

Conference paper

Dey, BL. (2008) 'Initial development of the doctoral research on the use and appropriation of mobile telephony by rural Bangladeshi farmers'.Community Informatics and Development Informatics Conference. Prato, Italy. [unpublished]

Conference paper