Mr Gabriel Mothibedi
Mr. Gabriel Motshidisi Mothibedi is a Doctoral Researcher in the College of Engineering, Design and Physical Sciences, Brunel University London, specializing in Design Innovation Policy. His research focuses on the application of strategic design on the development of national design innovation policies for industrial development and global competitiveness — through the transformation of national design capacities and the support of SMEs. This entails the application of strategic design to help governments transform their economic growth strategies into support programmes and actions for resource management and value addition through design.
Gabriel completed his professional studies at the University of Botswana where he obtained a Bachelors Degree in Industrial Design, and later pursued a Master of Science in Communications Design from Pratt Manhattan in New York City. As an undergraduate student he was honoured as the Botswana representative at the 2008 Design Achievers Conference held in Pretoria, South Africa. After graduation he went on to works as a Communications and Consumer-Product Designer, Innovation Facilitator and Lecturer of Design at the University of Botswana. As an academic, Gabriel has taught Design in three Universities; Limkokwing University (Botswana), Pratt Institute (New York) and the University of Botswana. As a design practitioner, he has worked for several strategy and design innovation firms in New York, two advertising agencies in Botswana and various strategy and design innovation firms he founded and co-founded in Botswana and the United States. His design expertise include Applied Creativity, Design Research, Design Strategy, Innovation Processes, Business Innovation, Visual Sensemaking, Consumer-Product Design and Engineering, User-experience and User Interface Design, Information Design, Business Design, Brand Strategy and Identity Design. His client list ranges from telecommunications companies, retail stores, financial institutions, to non-profit organizations.
Gabriel has undertaken research studies focused on the design perspective on business innovation and strategic design for competitive advantage and economic development in the Botswana, United States and the UK, and various design collaborations in Botswana, Brazil, Kenya, Russia, UK, United States, South Africa and South Korea. He has presented papers at International Design Conferences such as the ‘Kenya International Design Conference’ (KIDEC) 2009, the South African ‘Design Policy Conference: Make a Plan’ 2014, where he was also a panelist in discussions on the application of strategic design for business transformation and economic development for African nations.