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Dr Goudarz Azar
Divisional Lead / Reader in International Business

Eastern Gateway 104i


Dr Goudarz Azar is a Reader in International Business and a fellow of Higher Education Academy (HEA). Goudarz Azar is leading the Division Global Management in the Brunel Business School. His research interests concern mainly international business and innovation management. He holds PhD in International Business, MSc in Business Administration and BSc in Engineering. His research has been published in leading and premier refereed journals such as International Business Review, Management International Review, Industrial Marketing Management, Journal of Business Research, European Business Review and Cross Cultural Management: An International Journal (currently published as Cross Cultural & Strategic Management). Goudarz Azar is a member of the editorial review board of the European Journal of International Management and active reviewer for a wide range of journals in the area of International Business.




Divisional Lead - Global Management 

Newest selected publications

Yen, G., Yen, DA., Geng, R. and Azar, G. (2021) 'Drivers of green cooperation between Chinese manufacturers and their customers: An empirical analysis'. Industrial Marketing Management, 93 (February 2021). pp. 137 - 146. ISSN: 0019-8501 Open Access Link

Journal article

Batsakis, G., Theoharakis, V., Azar, G., Singh, S. and Singh, R. (2019) 'The contingent effect of product relatedness on B2B firms’ pricing strategy. Evidence from India'. Industrial Marketing Management, 86. pp. 266 - 274. ISSN: 0019-8501 Open Access Link

Journal article

Azar, G. and Drogendijk, R. (2018) 'Ex‐post Performance Implications of Divergence of Managers’ Perceptions of ‘Distance’ From ‘Reality’ in International Business'. Management International Review, 59 (1). pp. 67 - 92. ISSN: 0938-8249 Open Access Link

Journal article

Li, X., Quan, R., Stoian, M-C. and Azar, G. (2018) 'Do MNEs from developed and emerging economies differ in their location choice of FDI? A 36-year review'. International Business Review, 27 (5). pp. 1089 - 1103. ISSN: 0969-5931 Open Access Link

Journal article

Batsakis, G., Wood, G., Azar, G. and Singh, S. (2018) 'International diversification and firm performance in the post-acquisition period: A resource dependence perspective'. Journal of Business Research, 93 (December). pp. 151 - 159. ISSN: 0148-2963 Open Access Link

Journal article
More publications(11)