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Dr Goudarz Azar
Senior Lecturer in International Business

Eastern Gateway 202q


Dr Goudarz Azar is a Senior Lecturer in International Business and Admisisons Director of the Brunel Business School. Goudarz Azar is a fellow of Higher Education Academy (HEA). His research draws on multiple disciplines including international business, international marketing and innovation management. He joined Brunel Business School in 2015. Prior to joining Brunel, he was a research fellow at the Department of Economics of the Swedish University of Agricultural Sciences (SLU) in Uppsala, Sweden. He has a PhD in international business and a Master degree in business administration from SLU (Sweden). His research has been published in leading and premier refereed journals such as International Business Review, Management International Review, Industrial Marketing Management, Journal of Business Research, European Business Review and Cross Cultural Management: An International Journal (currently published as Cross Cultural & Strategic Management). Goudarz Azar is a member of the editorial review board of the European Journal of International Management and active reviewer for a wide range of journals in the area of International Business.


Dr Goudarz Azar is the Admisisons Director of the Brunel Business School. 

Newest selected publications

Batsakis, G., Theoharakis, V., Azar, G., Singh, S. and Singh, R. (2019) 'The contingent effect of product relatedness on B2B firms’ pricing strategy. Evidence from India'. Industrial Marketing Management. ISSN: 0019-8501 Open Access Link

Journal article

Azar, G. and Drogendijk, R. (2018) 'EX-POST PERFORMANCE IMPLICATIONS OF DIVERGENCE OF MANAGERS’ PERCEPTIONS OF “DISTANCE” FROM “REALITY” IN INTERNATIONAL BUSINESS'. Management International Review, 59 (1). pp. 67 - 92. ISSN: 1861-8901 Open Access Link

Journal article

Li, XIAOQING., Quan, R., Stoian, MC. and Azar, G. (2018) 'Do MNEs from developed and emerging economies differ in their location choice of FDI? A 36-year review'. International Business Review, 27 (5). pp. 1089 - 1103. ISSN: 0969-5931 Open Access Link

Journal article

Batsakis, G., Wood, G., Azar, G. and Singh, S. (2018) 'International diversification and firm performance in the post-acquisition period: A resource dependence perspective'. Journal of Business Research, 93 (December). pp. 151 - 159. ISSN: 0148-2963 Open Access Link

Journal article

Geng, R., Yen, D. and Azar, G. (2017) 'The contingent effects institutional forces on the adoption of green customer cooperation practices in China'.Production and Operations Management (POMS). Houston, Texas, U.S.A. [unpublished]

Conference paper
More publications(10)