
Dr Goudarz Azar
Divisional Lead / Reader in International Business
Eastern Gateway 104i
- Email: goudarz.azar@brunel.ac.uk
- Tel: +44 (0)1895 268138
- Global Management
- Brunel Business School
- College of Business, Arts and Social Sciences
Yen, G., Yen, DA., Geng, R. and Azar, G. (2021) 'Drivers of green cooperation between Chinese manufacturers and their customers: An empirical analysis'. Industrial Marketing Management, 93 (February 2021). pp. 137 - 146. ISSN: 0019-8501 Open Access Link
Batsakis, G., Theoharakis, V., Azar, G., Singh, S. and Singh, R. (2019) 'The contingent effect of product relatedness on B2B firms’ pricing strategy. Evidence from India'. Industrial Marketing Management, 86. pp. 266 - 274. ISSN: 0019-8501 Open Access Link
Azar, G. and Drogendijk, R. (2018) 'Ex‐post Performance Implications of Divergence of Managers’ Perceptions of ‘Distance’ From ‘Reality’ in International Business'. Management International Review, 59 (1). pp. 67 - 92. ISSN: 0938-8249 Open Access Link
Li, X., Quan, R., Stoian, M-C. and Azar, G. (2018) 'Do MNEs from developed and emerging economies differ in their location choice of FDI? A 36-year review'. International Business Review, 27 (5). pp. 1089 - 1103. ISSN: 0969-5931 Open Access Link
Batsakis, G., Wood, G., Azar, G. and Singh, S. (2018) 'International diversification and firm performance in the post-acquisition period: A resource dependence perspective'. Journal of Business Research, 93 (December). pp. 151 - 159. ISSN: 0148-2963 Open Access Link
Geng, R., Yen, D. and Azar, G. (2017) 'The contingent effects institutional forces on the adoption of green customer cooperation practices in China'.Production and Operations Management (POMS). Houston, Texas, U.S.A. [unpublished]
Azar, G. and Ciabuschi, F. (2016) 'Organizational innovation, technological innovation, and export performance: The effects of innovation radicalness and extensiveness'. International Business Review, 26 (2). pp. 324 - 336. ISSN: 0969-5931 Open Access Link
Azar, G. and Drogendijk, R. (2016) 'Cultural Distance, Innovation, and Export Performance: An Examination of Perceived and Objective Cultural Distance'. European Business Review, 28 (2). pp. 176 - 207. ISSN: 0955-534X
Azar, G. and Drogendijk, R. (2014) 'Psychic Distance, Innovation, and Firm Performance'. Management International Review, 54 (5). pp. 581 - 613. ISSN: 1861-8901
Azar, G. (2014) 'How Congruent are Managers’ Perceptions of Cultural Distance with Objective Reality?'. Cross Cultural Management: an international journal, 21 (4). pp. 400 - 421. ISSN: 1758-6089
Azar, G. (2014) 'Food Culture Distance as a Predictor of Foreign Market Selection: The Case of Swedish Food Exporters'. Journal of Food Products Marketing, 20 (1). pp. 75 - 97. ISSN: 1540-4102