
Dr Goudarz Azar
Divisional Lead / Reader in International Business
Eastern Gateway 104i
- Email: goudarz.azar@brunel.ac.uk
- Tel: +44 (0)1895 268138
- Global Management
- Brunel Business School
- College of Business, Arts and Social Sciences
Research area(s)
- Impact of “distance” (e.g. psychic, cultural) on international activities
- Innovation management in international business
- Export performance
- Foreign location choice
Research Interests
Dr Azar’s research interests are in the area of innovation management in international business, the impact of “distance” (e.g. cultural and psychic) on firm international activities, determinants of export performance and internationalisation strategy of multinational enterprises including foreign location choice. His recent research is focusing on the impact of firm innovation 'readiness' on new technology investment and firm productivity.
Research grants and projects
Grants
The Effect of Chinese Managers’ Perceptions of Distance on Firm’s Foreign Location and Entry Decisions
Funder: Brunel Business School
Duration: April 2018 -
Funder: Brunel Business School
Duration: April 2018 -
Managerial Perceptions of the Environment Basis for Multinational Enterprise’s Foreign Location Decisions: The Role of Cognitive Style
Funder: BRUNEL RESEARCH INITIATIVE & ENTERPRISE FUND (BRIEF)
Duration: October 2017 -
Funder: BRUNEL RESEARCH INITIATIVE & ENTERPRISE FUND (BRIEF)
Duration: October 2017 -