Dr Goudarz Azar
Divisional Lead / Reader in International Business

Research area(s)

• Impact of “distance” (e.g. psychic, institutional, cultural) on international activities
• Innovation management in the context of domestic and international business
• Export performance
• Foreign location choice

Research Interests

Dr Azar’s main research interests concern international business, innovation management in the context of domestic and international business, the impact of “distance” (e.g. institutional, cultural and psychic) on firm international activities, determinants of export performance and internationalisation strategy of multinational enterprises including foreign location choice. His recent research is focusing on the impact of firm innovation 'readiness' on new technology investment and firm productivity. 

Grants

Project details

• Measuring Innovation Readiness of UK SMEs (PI; total budget £6000; Funded by the Brunel Centre for Entrepreneurship and Sustainability Research Fund (2020-2022).
• The Effect of Chinese Managers’ Perceptions of Distance on Firm’s Foreign Location and Entry Decisions (PI; total budget £3000; Funded by the Brunel Business School Special Head of Department Pump-Priming Fund) (2018-2019)
• Managerial Perceptions of the Environment Basis for Multinational Enterprise’s Foreign Entry and Location Decisions (PI; total budget £14,751; Brunel Research Initiative & Enterprise Fund) (2017-2019)
• Innovation strategies in the food-processing sector (PI, total budget SEK 95,000; The Swedish Farmers' Foundation for Agricultural Research) (2011-2013)