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Dr Goudarz Azar
Divisional Lead / Reader in International Business

Eastern Gateway 104i

Research area(s)

  • Impact of “distance” (e.g. psychic, cultural) on international activities
  • Innovation management in international business
  • Export performance
  • Foreign location choice

Research Interests

Dr Azar’s research interests are in the area of innovation management in international business, the impact of “distance” (e.g. cultural and psychic) on firm international activities, determinants of export performance and internationalisation strategy of multinational enterprises including foreign location choice. His recent research is focusing on the impact of firm innovation 'readiness' on new technology investment and firm productivity. 

Research grants and projects