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Professor Hua Dong

Professor Hua Dong
Head of Brunel Design School/Professor


Hua Dong is Professor and Head of Brunel Design School. Her research expertise is inclusive design. She is the convenor of the Inclusive Design Research Special Interest Group (InclusiveSIG) at the Design Research Society (DRS), and has been an organiser of the Cambridge Workshop for Universal Access and Assistive Technology since 2014.     

Dong has contributed to the creation and development of several successful research groups in the UK and China. She established the Inclusive Design Research Group at Brunel University London. Their research contributed to the  Design Council’s ‘Design Bugs Out’ Challenge, with successful products on market and exhibition at the Design Museum. Dong also founded the Inclusive Design Research Centre in China. They edited the ‘Inclusive design column’ for the ‘Design’ magazine (2020), and helped create the inclusive design guidance for Ant Financial. Their inclusive co-creation projects with community centres at Yangpu District were selected for exhibition at the Milan Triannual (2019).

Dong was invited to give keynote/invited speeches on inclusive design at the Universal Design Conference Oslo (2012), UD Conference Fukuoka (2012), Nordic Design Week (2015, 2016), Hohai University (2015), Fudan University (2015), Chongqing University (2015), Beihang University (2017), NorthEast University (2018) and IEID of the International Forum on Innovation and Emerging Industries Development (2019). She has been invited to provide specialist consultancy to Which? (A UK consumer magazine) Reckitt Benkiser, Active Life Village, Shanghai M&G Stationery Inc., Zhida Technology, Cam Scanner, Ant Financial and the Government (e.g. Nanjing) and Charities (e.g. AgeUK).

Dong is on the Peer Review College of AHRC since 2019. She was Principal Investigator of the EPSRC grant ‘Facilitating Wider Uptake of Inclusive Design’ and successfully co-applied Newton Funds (sponsored by AHRC, British Council) as the partner country’s PI and has won prestigious fellowship awards. She was Co-I of EPSRC and KTP projects and won a number of industry-funded projects both in the UK and China. In 2020, she initiated, together with Dr Cifter, the UK-Turkey collaboration on inclusive design, leading to the publication of the book “Inclusive Design+ Social Innovation” (2021). She also designed the film ‘evolving inclusive design’ (

Dong was awarded PhD Degree from the Department of Engineering, University of Cambridge. She gained a BEng in Industrial Design and MArch in Architectural Design and Theory from Tongji University. Dong has been Professor in Design at Brunel University London, Tongji University, and Loughborough University.

Dong was appointed International Judge of the SDGs Design International Awards (2019). She was Council Member of the Design Research Society (DRS) from 2012-2020, and was elected Fellow of DRS in 2019.    


PhD, University of Cambridge 

MA and BEng, Tongji University 

PGCert, Brunel University 


Hua is a full professor in Design and Head of Brunel Design School. 

Newest selected publications

Dong, H., Dong, H., McGinley, C., McGinley, C., Nickpour, F. and Cifter, AS. (2015) 'Designing for designers: Insights into the knowledge users of inclusive design'. Applied Ergonomics, 46 (PB). pp. 284 - 291. ISSN: 0003-6870

Journal article

Dong, H., Pei, E., Chen, H. and Macredie, R. (2011) 'Visualising ergonomics data for design'.18th International Conference on Engineering Design (ICED11). Lyngby, Denmark. 15 - 18 August. The Design Society. pp. 153 - 160. ISSN: 2220-4334 Open Access Link

Conference paper

McGinley, C. and Dong, H. (2011) 'Designing with information and empathy: Delivering human information to designers'. Design Journal, 14 (2). pp. 187 - 206. ISSN: 1460-6925

Journal article

Dong, H. and Chen, HY. (2011) 'A novel method of integrating ergonomics data for use in design'.International Conference on Ergonomics & Human Factors 2011. Lincolnshire, UK. 12 - 14 April. CRC Press. pp. 121 - 128.

Conference paper

Dong, H. and Nicholls, S. (2011) 'How design students user ergonomics?'.International Conference on Contemporary Ergonomics and Human Factors 2011. Lincolnshire, UK. 12 - 14 April. CRC Press. pp. 129 - 135.

Conference paper
More publications(67)