Dr. Liyuan Wei holds a Ph.D. from in Marketing from the University of Toronto, Canada. She received her Master of Arts and Bachelor of Arts from Renmin University of China in Beijing. Prior to joining Brunel Business School, she was an Assistant Professor of Marketing at the City University of Hong Kong. Her research has been published in Information Systems Research, Psychological Science, Marketing Letters, Journal of Business Ethics, International Marketing Review, and Applied Economics. She has a broad range of research interests but mainly focuses on (1) marketing strategies based on consumer psychology and sociology, and (2) individual and societal well-being. Dr. Wei has been an editorial board member of the Journal of Marketing Science in China and has served as ad hoc reviewers for many journals.
Dr. Wei is a member of the Marketing and Corporate Brand Research Group at Brunel University London.
Ph.D. Rotman School of Management, University of Toronto
M.A. Renmin University of China
B.A. Renmin University of China
BSc Business and Management (Marketing) Programme Leader
Office Hours for Term 1 (28 Sep - 18 Dec 2020)
Tue: 1500 - 1700
Newest selected publications
Wei, L., Li, Y., Zeng, X. and Zhu, J. (2020) 'Mindfulness in Ethical Consumption: The Mediating Roles of Connectedness to Nature and Self-control'. International Marketing Review. ISSN: 0265-1335 Open Access Link
Wei, L., Jia, Q. and Li, X. (2019) 'Visualizing Sustainability Research in Business and Management (1990–2019) and Emerging Topics: A Large-Scale Bibliometric Analysis'. Sustainability, 11 (20). pp. 5596 - 5596. ISSN: 2071-1050 Open Access Link
Wei, L. and Xiao, J. (2015) 'Are points like money? An empirical investigation of reward promotion effectiveness for multicategory retailers'. Marketing Letters, 26 (1). pp. 99 - 114. ISSN: 0923-0645 Open Access Link
Zeng, X. and Wei, L. (2012) 'Social ties and user content generation: Evidence from Flickr'. Information Systems Research, 24 (1). pp. 71 - 87. ISSN: 1047-7047
Wei, L. and Xiao, J. (2012) 'Factors affecting the take-off of innovative technologies: Evidence from digital cameras'. Applied Economics, 44 (32). pp. 4143 - 4152. ISSN: 0003-6846