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Dr Liyuan Wei

Dr Liyuan Wei
Senior Lecturer in Marketing

Eastern Gateway 201


Dr. Liyuan Wei holds a Ph.D. from in Marketing from the University of Toronto, Canada. She received her Master of Arts and Bachelor of Arts from Renmin University of China in Beijing. Prior to joining Brunel Business School, she was an Assistant Professor of Marketing at the City University of Hong Kong. Her research has been published in Information Systems Research, Psychological Science, Marketing Letters, Journal of Business Ethics and Applied Economics. She has a broad range of research interests but mainly focuses on (1) marketing strategies based on consumer psychology and sociology, and (2) individual and societal well-being. Dr. Wei has been an editorial board member of the Journal of Marketing Science in China and has served as ad hoc reviewers for many journals.

Dr. Wei is a member of the Marketing and Corporate Brand Research Group at Brunel University London.


Ph.D. Rotman School of Management, University of Toronto

M.A. Renmin University of China

B.A. Renmin University of China


BSc Business and Management (Marketing) Programme Leader

Office Hours for Term 1 (23 Sep 2019 - 13 Dec 2019)

Tue: 11-1; Fri: 11-12.