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Dr Liyuan Wei
Senior Lecturer in Marketing

Eastern Gateway 110


Dr. Liyuan Wei holds a Ph.D. from in Marketing from the University of Toronto, Canada. She received her Master of Arts and Bachelor of Arts from Renmin University of China in Beijing. Prior to joining Brunel Business School, she was an Assistant Professor of Marketing at the City University of Hong Kong. Her research has been published in Information Systems Research, Psychological Science, International Journal of Research in MarketingMarketing Letters, Journal of Business Ethics, International Marketing Review, Journal of Business Research, Sustainability, International Journal of Hospitality Management, and Applied Economics. She has a broad range of research interests but mainly focuses on (1) marketing strategies based on consumer psychology and sociology, and (2) individual and societal well-being. Dr. Wei has served as reviewer for many prestigeous journals.

Dr. Wei is a member of the Marketing and Corporate Brand Research Group at Brunel University London. She is also the programme leader of BSc Marketing Management. 


Ph.D. Rotman School of Management, University of Toronto

M.A. Renmin University of China

B.A. Renmin University of China


BSc Business and Management (Marketing) Programme Leader

Office Hours for

  • 2022/3 Term 2 (9 Jan. - 31 March 2023): Tue & Wed: 11:30 am - 12:30 pm. On campus, in person (ESGW 110). 

Newest selected publications

Yen, D., Cohen, G., Wei, L. and Asaad, Y. (2022) 'Towards a Framework of Healthy Aging Practices'. Journal of Business Research, 142. pp. 176 - 187. ISSN: 0148-2963 Open Access Link

Journal article

Wei, L. and Yang, Y. (2021) 'An Empirical Investigation of Director Selection in Movie Preproduction: A Two-Sided Matching Approach'. International Journal of Research in Marketing, 0 (in press). pp. 888 - 906. ISSN: 0167-8116 Open Access Link

Journal article

Jia, F., Wei, L., Jiang, L., Hu, Z. and Yang, Z. (2021) 'Curbing Opportunism in Marketing Channels: The Roles of Influence Strategy and Perceived Fairness'. Journal of Business Research, 131. pp. 69 - 80. ISSN: 0148-2963 Open Access Link

Journal article

Canhoto, A. and Wei, L. (2021) 'Stakeholders of the World, Unite!: Hospitality in the time of COVID-19'. International Journal of Hospitality Management, 95. pp. 102922 - 102922. ISSN: 0278-4319 Open Access Link

Journal article

Li, Y., Wei, L., Zeng, X. and Zhu, J. (2021) 'Mindfulness in Ethical Consumption: The Mediating Roles of Connectedness to Nature and Self-control'. International Marketing Review, 38 (4). pp. 756 - 779. ISSN: 0265-1335 Open Access Link

Journal article
More publications(12)