
Dr Liyuan Wei
Senior Lecturer in Marketing
Eastern Gateway 110
- Email: liyuan.wei@brunel.ac.uk
- Tel: +44 (0)1895 268137
Yen, D., Cohen, G., Wei, L. and Asaad, Y. (2022) 'Towards a Framework of Healthy Aging Practices'. Journal of Business Research, 142. pp. 176 - 187. ISSN: 0148-2963 Open Access Link
Wei, L. and Yang, Y. (2021) 'An Empirical Investigation of Director Selection in Movie Preproduction: A Two-Sided Matching Approach'. International Journal of Research in Marketing, 0 (in press). pp. 888 - 906. ISSN: 0167-8116 Open Access Link
Jia, F., Wei, L., Jiang, L., Hu, Z. and Yang, Z. (2021) 'Curbing Opportunism in Marketing Channels: The Roles of Influence Strategy and Perceived Fairness'. Journal of Business Research, 131. pp. 69 - 80. ISSN: 0148-2963 Open Access Link
Canhoto, A. and Wei, L. (2021) 'Stakeholders of the World, Unite!: Hospitality in the time of COVID-19'. International Journal of Hospitality Management, 95. pp. 102922 - 102922. ISSN: 0278-4319 Open Access Link
Li, Y., Wei, L., Zeng, X. and Zhu, J. (2021) 'Mindfulness in Ethical Consumption: The Mediating Roles of Connectedness to Nature and Self-control'. International Marketing Review, 38 (4). pp. 756 - 779. ISSN: 0265-1335 Open Access Link
Wei, L., Jia, Q. and Li, X. (2019) 'Visualizing Sustainability Research in Business and Management (1990–2019) and Emerging Topics: A Large-Scale Bibliometric Analysis'. Sustainability, 11 (20). pp. 5596 - 5596. ISSN: 2071-1050 Open Access Link
Wei, L. and Xiao, J. (2015) 'Are points like money? An empirical investigation of reward promotion effectiveness for multicategory retailers'. Marketing Letters, 26 (1). pp. 99 - 114. ISSN: 0923-0645 Open Access Link
Zeng, X. and Wei, L. (2012) 'Social ties and user content generation: Evidence from Flickr'. Information Systems Research, 24 (1). pp. 71 - 87. ISSN: 1047-7047
Wei, L. and Xiao, J. (2012) 'Factors affecting the take-off of innovative technologies: Evidence from digital cameras'. Applied Economics, 44 (32). pp. 4143 - 4152. ISSN: 0003-6846
Li, X., Wei, L. and Soman, D. (2010) 'Sealing the Emotions genie: The Effects of Physical Enclosure on Psychological Closure'. Psychological Science, 21 (8). pp. 1047 - 1050. ISSN: 0956-7976
Ackerman, D., Hu, J. and Wei, L. (2009) 'Confucius, cars, and big government: Impact of government involvement in business on consumer perceptions under confucianism'. Journal of Business Ethics, 88 (SUPPL. 3). pp. 473 - 482. ISSN: 0167-4544
Liyuan, W. (2006) 'Making sense of these million-dollar babies - Rationale behind superstar profit participation contracts'. Marketing Science, 25 (6). pp. 678 - 680. ISSN: 0732-2399