Marcia Christina Ferreira is a Senior Lecturer in Marketing and Operations at Brunel Business School, Brunel University London. She joined this university in October 2017 and has enjoyed contributing to undergraduate, postgraduate and MBA programmes ever since. Prior to this, Christina held the position of Lecturer in Marketing at Liverpool Business School. She has several years of industry experience in marketing communications, working for multinationals and local companies in South America.
Christina earned her PhD in Management from Royal Holloway, University of London. Her research interests lie at the intersection of creativity, materiality, and media technologies, following a research agenda that critically discusses identity conflicts, consumption politics, and marketplace cultures. Her work has been published in leading international journals, as well as several book chapters by renowned publishers and presented at prestigious international conferences.
She is a founding member of The Scrutinizers, a peer-learning group formed by academics from eight countries to create a knowledge repository for the community. The group also investigates the impact of isolation on early-career researchers (ECRs). They published their work in the prestigious Academy of Management Learning and Education (CABS 4*+) and have delivered several professional development workshops to help ECRs develop strategies to improve their integration into respective fields.
University Appeals Officer at Brunel Business School.
Newest selected publications
Ferreira, M. and Scaraboto, D. (Accepted) 'Qualitative insights for digital marketing', in Hanlon, A. and Tuten, TL. (eds.) SAGE Handbook of Digital Marketing.
Scaraboto, D. and Ferreira, M. (Accepted) 'Origins and development of online communities and their role in market research', in Hanlon, A. and Tuten, TL. (eds.) SAGE Handbook of Social Media Marketing. SAGE Publications.
Ferreira, M., Scaraboto, D., Dallolio, A., Figueiredo, B. and Brito, EZ. (2021) 'Disruptive Consumption: How Consumers Challenge Mainstream Markets Through Makeshifting'.51th Annual Conference of the Association for Consumer Research. Paris.
Ferreira, M., Billsberry, J., Koehler, T., Bristow, A., Gonzalez-Morales, MG., Dinnin, AH., (2019) 'Academic Careers in Management: How do We Get to Where the Grass Is Greener?'.79th Annual Meeting of the Academy of Management. Boston, Massachusetts, USA. 1 - 13 August. Academy of Management. pp. 15620 - 15620. ISSN: 0065-0668 Open Access Linket al.
Ferreira, M., Chung, E. and Scaraboto, D. (2018) 'Walking the Thin Edge: The Dark Side of Brand Communities and Collecting'.49th Annual Conference of the Association for Consumer Research. Dallas, USA. Advances in Consumer Research. pp. 216 - 217.Open Access Link