Marcia Christina Ferreira is Senior Lecture in Marketing and Operations at Brunel Business School. She joined Brunel Business School in October 2017 and have enjoyed contributing to both undergraduate and postgraduate programmes ever since. Prior to this she held the position of Lecturer in Marketing at Liverpool Business School. Christina has several years’ management experience in marketing communications, working at multinationals and local companies in South America.
She received her PhD in Management from Royal Holloway, University of London. Her research critically discusses the relationships between markets and consumption following her interest in creativity, marketplace cultures and media technologies. Christina is also a founding member of the research group The Scrutinizers; a peer learning group whose members are geographically dispersed across five continents and work in institutional contexts that are distinguished by differing degrees of research intensity, resource access, acceptance of different paradigmatic traditions. The group recently wrote an article on the problem of Academic Isolation among Early Career Researchers (ECRs).
University Appeals Officer at Brunel Business School.
Newest selected publications
Ferreira, M., Billsberry, J., Koehler, T., Bristow, A., Gonzalez-Morales, MG., Dinnin, AH., (2019) 'Academic Careers in Management: How do We Get to Where the Grass Is Greener?'.79th Annual Meeting of the Academy of Management. Boston, Massachusetts, USA. 1 - 13 August. Academy of Management. pp. 15620 - 15620. ISSN: 0065-0668 Open Access Linket al.
Belkhir, M., Brouard, M., Brunk, KH., Dalmoro, M., Ferreira, MC., Figueiredo, B., (2019) 'Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers'. Academy of Management Learning and Education, 18 (2). pp. 261 - 285. ISSN: 1537-260X Open Access Linket al.
Ferreira, M., Chung, E. and Scaraboto, D. (2018) 'Walking the Thin Edge: The Dark Side of Brand Communities and Collecting'.49th Annual Conference of the Association for Consumer Research. Dallas, USA. Advances in Consumer Research. pp. 216 - 217.Open Access Link
Scaraboto, D., Ferreira, MC. and Chung, E. (2016) 'Materials matter: An exploration of the curatorial practices of consumers as collectors'. Research in Consumer Behavior, 18. pp. 219 - 243. ISSN: 0885-2111
Ferreira, MC. and Scaraboto, D. (2015) '"My plastic dreams": Towards an extended understanding of materiality and the shaping of consumer identities'. Journal of Business Research, 69 (1). pp. 191 - 207. ISSN: 0148-2963 Open Access Link