Skip to Content
Exit Menu
Dr Marcia Christina Ferreira

Dr Marcia Christina Ferreira
Lecturer in Marketing and Operations

Summary

Marcia Christina Ferreira received her PhD in Management from Royal Holloway, University of London. She joined Brunel Business School in October 2017, having moved from Liverpool Business School where she was a Lecturer in Marketing. Christina has several years’ management experience in marketing communications, working at multinationals and local companies in South America. Her research is embedded in the interpretive marketing research field and aims cross-subject applications following her interest in consumer behaviour, marketplace cultures, media technologies and design.

Christina is also a founding member of the research group The Scrutinizers; a peer learning group whose members are geographically dispersed across five continents and work in institutional contexts that are distinguished by differing degrees of research intensity, resource access, acceptance of different paradigmatic traditions. The group recently wrote an article on the problem of Academic Isolation among Early Career Researchers (ECRs).

This article looked at how PhD students, post-docs and assistant professors may feel separated from the academic field to which they aspire to belong. It discusses how academic isolation is a broader problem than sometimes recognized with important implications for well-being and productivity. It points out tactics that ECRs can use to better integrate into the academic fields.

Newest selected publications

Ferreira, M., Billsberry, J., Koehler, T., Bristow, A., Gonzalez-Morales, MG., Dinnin, AH., et al. (2019) 'Academic Careers in Management: How do We Get to Where the Grass Is Greener?'.Academy of Management Proceedings 2019. Academy of Management. pp. 15620 - 15620. ISSN: 0065-0668 Open Access Link

Conference paper

Belkhir, M., Brouard, M., Brunk, KH., Dalmoro, M., Ferreira, MC., Figueiredo, B., et al. (2019) 'Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers'. Academy of Management Learning and Education, 18 (2). pp. 261 - 285. ISSN: 1537-260X Open Access Link

Journal article

Ferreira, M., Chung, E. and Scaraboto, D. (2018) 'Walking the Thin Edge: The Dark Side of Brand Communities and Collecting'.49th Annual Conference of the Association for Consumer Research. Dallas, USA. Advances in Consumer Research. pp. 216 - 217.Open Access Link

Conference paper

Scaraboto, D., Ferreira, MC. and Chung, E. (2016) 'Materials matter: An exploration of the curatorial practices of consumers as collectors'. Research in Consumer Behavior, 18. pp. 219 - 243. ISSN: 0885-2111

Journal article

Ferreira, MC. and Scaraboto, D. (2015) '"My plastic dreams": Towards an extended understanding of materiality and the shaping of consumer identities'. Journal of Business Research, 69 (1). pp. 191 - 207. ISSN: 0148-2963 Open Access Link

Journal article
More publications(9)