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Dr Marcia Christina Ferreira

Dr Marcia Christina Ferreira
Lecturer in Marketing and Operations


Marcia Christina Ferreira received her PhD in Management from Royal Holloway, University of London. She joined Brunel Business School in October 2017, having moved from Liverpool Business School where she was a Lecturer in Marketing. Christina has several years’ management experience in marketing communications, working at multinationals and local companies in South America.

Her research is embedded in the interpretive marketing research field and aims cross-subject applications following her interest in consumer behaviour, marketplace cultures, media technologies and design.

Christina is an active member of the Marketing and Corporate Brand Management Research Group (MCBM) at Brunel Business School. She is also a founding member of the research group CCT Scrutinizers; a group formed by junior scholars from eight different countries aiming to create a repository of knowledge for the  Consumer Culture Theory community and working as a supporting network for its members.

Newest selected publications

Belk, M., Brouard, M., Brunk, KH., Dalmoro, M., Ferreira, MC., Figueiredo, B., et al. (2018) 'Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers'. Academy of Management Learning and Education, 18 (2). pp. 261 - 285. ISSN: 1537-260X Open Access Link

Journal article

Scaraboto, D., Ferreira, MC. and Chung, E. (2016) 'Materials matter: An exploration of the curatorial practices of consumers as collectors'. Research in Consumer Behavior, 18. pp. 219 - 243. ISSN: 0885-2111

Journal article

Ferreira, MC. and Scaraboto, D. (2015) '"My plastic dreams": Towards an extended understanding of materiality and the shaping of consumer identities'. Journal of Business Research, 69 (1). pp. 191 - 207. ISSN: 0148-2963 Open Access Link

Journal article

Figueiredo,, B., Scaraboto, D., Ferreira. and Pereira, S. (2014) 'The Production of Culture-Centric Consumer and Marketing Research in Brazil'.2014 Latin American Association for Consumer Research Conference. Mexico City, Mexico. 7 pp. 80 - 80. ISSN: 0098-9258

Conference paper

Figueiredo, B., Ourahmoune, N., Rojas, P., Pereira, SJN., Scaraboto, D. and Ferreira, MC. (2014) 'The branded and gendered Brazilian body: Material and symbolic constructions in an overlooked context'. Research in Consumer Behavior, 16. pp. 259 - 273. ISSN: 0885-2111

Journal article
More publications(7)