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Christina Ferreira
Senior Lecturer in Marketing and Operations

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Brouard, M., Brunk, K., Campana, M., Dalmoro, M., Ferreira, C., Figueiredo, B., et al. (2022) '“Upload Your Impact”: Can Digital Enclaves Enable Participation in Racialized Markets?"'. Journal of Public Policy and Marketing, 0 (Special Issue on Marketing and Radicalization, in press). ISSN: 0743-9156 Open Access Link

Journal article

Sibai, O., Brunk, K., Brouard, M., Ferreira, C., Campana, M., Dalmoro, M., et al. (2022) 'Market-centric pathways for racial inclusion: the case of #MyBlackReceipt'.50th Association for Consumer Research Conference. Denver, CO, USA. Advances in Consumer Research. ISSN: 0098-9258 Open Access Link

Conference paper

Ferreira, MC. and Scaraboto, D. (2022) 'Qualitative insights for digital marketing', in Hanlon, A. and Tuten, TL. (eds.) The SAGE Handbook of Digital Marketing. London : SAGE Publications Ltd. pp. 159 - 178. ISBN 10: 1-5297-8250-3. ISBN 13: 978-1-5297-4379-1. Open Access Link

Book chapter

Scaraboto, D. and Ferreira, MC. (2022) 'Origins and Development of Online Communities and their Role in Marketing Research', in Hanlon, A. and Tuten, TL. (eds.) The SAGE Handbook of Digital Marketing. London : SAGE Publications. pp. 83 - 99. ISBN 10: 1-5297-8250-3. ISBN 13: 978-1-5297-4379-1. Open Access Link

Book chapter

Brouard, M., Belkhir, M., Ferreira, M., Brunk, K., Dalmoro, M., Figueiredo, B., et al. (2021) 'From survival to upheaval: Market-centric pathways to fight racial exclusion'.2021 AMA Marketing and Public Policy Conference. Virtual. 2021 AMA Marketing and Public Policy Conference Marketing for Social Change: People, Planet and Prosperity -- Proceedings.

Conference paper

Ferreira, MC. and Maclaran, P. (2020) 'Just As Real As It Seems: Managing The Undesirable Consequences of Unethical Consumption Behaviour.'.51st Annual Conference of the Association for Consumer Research. Paris, France (virtual). 1 - 4 October. Advances in Consumer Research. pp. 333 - 334. ISSN: 0098-9258 Open Access Link

Conference paper

Ferreira, MC., Scaraboto, D., Schneider Dallolio, A., Figueiredo, B. and Zamith Brito, E. (2020) 'Disruptive Consumption: How Consumers Challenge Mainstream Markets Through Makeshifting'.51st Annual Conference of the Association for Consumer Research. Paris, France (virtual). 1 - 4 October. Advances in Consumer Research. pp. 331 - 332. ISSN: 0098-9258 Open Access Link

Conference paper

Billsberry, J., Koehler, T., Bristow, A., Gonzalez-Morales, MG., Dinnin, AH., Kraimer, M., et al. (2019) 'Academic Careers in Management: How do We Get to Where the Grass Is Greener?'.79th Annual Meeting of the Academy of Management. Boston, Massachusetts, USA. 1 - 13 August. Academy of Management. pp. 15620 - 15620. ISSN: 0065-0668 Open Access Link

Conference paper

Belkhir, M., Brouard, M., Brunk, KH., Dalmoro, M., Ferreira, MC., Figueiredo, B., et al. (2019) 'Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers'. Academy of Management Learning and Education, 18 (2). pp. 261 - 285. ISSN: 1537-260X Open Access Link

Journal article

Ferreira, M., Chung, E. and Scaraboto, D. (2018) 'Walking the Thin Edge: The Dark Side of Brand Communities and Collecting'.49th Annual Conference of the Association for Consumer Research. Dallas, USA. Advances in Consumer Research. pp. 216 - 217.Open Access Link

Conference paper

Scaraboto, D., Ferreira, MC. and Chung, E. (2016) 'Materials matter: An exploration of the curatorial practices of consumers as collectors'. Research in Consumer Behavior, 18. pp. 219 - 243. ISSN: 0885-2111

Journal article

Ferreira, MC. and Scaraboto, D. (2015) '"My plastic dreams": Towards an extended understanding of materiality and the shaping of consumer identities'. Journal of Business Research, 69 (1). pp. 191 - 207. ISSN: 0148-2963 Open Access Link

Journal article

Figueiredo,, B., Scaraboto, D., Ferreira, M. and Pereira, S. (2014) 'The Production of Culture-Centric Consumer and Marketing Research in Brazil'.2014 Latin American Association for Consumer Research Conference. Mexico City, Mexico. 7 http://www.acrwebsite.org/volumes/la/v3_pdf/laacr_vol3_16689.pdf. pp. 80 - 80. ISSN: 0098-9258

Conference paper

Figueiredo, B., Ourahmoune, N., Rojas, P., Pereira, SJN., Scaraboto, D. and Ferreira, MC. (2014) 'The branded and gendered Brazilian body: Material and symbolic constructions in an overlooked context'. Research in Consumer Behavior, 16. pp. 259 - 273. ISSN: 0885-2111

Journal article

Ferreira, M. and Pereira, S. (2010) '"It’s Fake!? Consumers' Self Creation in a Market With Easy Access to Counterfeit Goods"'.40th Annual Conference of the Association for Consumer Research. Pittsburgh, USA. 7 - 25 October. ASSOC CONSUMER RESEARCH. pp. 797 - 798. ISSN: 0098-9258

Conference paper

Ferreira, M., Botelho, B. and Almeida, A. (2008) 'Consumer Decision Making in a Counterfeit-Plentiful Market: an Exploratory Study in the Brazilian Context'.2008 Latin American Association for Consumer Research Conference. São Paulo, Brazil. 7 Latin American Advances in Consumer Research. pp. 109 - 115. ISSN: 0098-9258

Conference paper

Ferreira, M. (2007) 'Projeto Gráfico. [Graphic Design].', inJornal Impresso: da Forma ao Discurso [Newspapers: From Structure to Message]. São Paule : Paulinas. pp. 73 - 99. ISBN 13: 9788535637878.

Book chapter

Cunha Lima, EL. and Ferreira, M. (2005) 'Santa Rosa: Um Designer a Serviço da Literatura Brasileira. [Santa Rosa: a designer at the service of Brazilian literature]', inO Design Brasileiro Antes do Design: Aspectos da História Gráfica, 1870-1960 [Brazilian Design before the Design: Aspects of the Print History, 1870-1960]. Cosac Naify. ISBN 13: 9788575034286.

Book chapter