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Dr Christina Ferreira
Senior Lecturer in Marketing and Operations


Christina primarily works with qualitative research methods and has an interest in the following research topics:

  • Consumer activism and marketplace exclusion
  • Materiality, fashion, and consumption misbehaviour
  • Consumption risk management practices and social legitimacy
  • Serial brand collection and online community engagement
  • Creative practices and resistance to markets
  • Early-career researchers' isolation in academic fields.