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Dr Marcia Christina Ferreira

Dr Marcia Christina Ferreira
Senior Lecturer in Marketing and Operations

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Ferreira, M. and Scaraboto, D. (Accepted) 'Qualitative insights for digital marketing', in Hanlon, A. and Tuten, TL. (eds.) SAGE Handbook of Digital Marketing.

Book chapter

Scaraboto, D. and Ferreira, M. (Accepted) 'Origins and development of online communities and their role in market research', in Hanlon, A. and Tuten, TL. (eds.) SAGE Handbook of Social Media Marketing. SAGE Publications.

Book chapter

Ferreira, M., Scaraboto, D., Dallolio, A., Figueiredo, B. and Brito, EZ. (2021) 'Disruptive Consumption: How Consumers Challenge Mainstream Markets Through Makeshifting'.51th Annual Conference of the Association for Consumer Research. Paris.

Conference paper

Ferreira, M., Billsberry, J., Koehler, T., Bristow, A., Gonzalez-Morales, MG., Dinnin, AH., et al. (2019) 'Academic Careers in Management: How do We Get to Where the Grass Is Greener?'.79th Annual Meeting of the Academy of Management. Boston, Massachusetts, USA. 1 - 13 August. Academy of Management. pp. 15620 - 15620. ISSN: 0065-0668 Open Access Link

Conference paper

Belkhir, M., Brouard, M., Brunk, KH., Dalmoro, M., Ferreira, MC., Figueiredo, B., et al. (2019) 'Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers'. Academy of Management Learning and Education, 18 (2). pp. 261 - 285. ISSN: 1537-260X Open Access Link

Journal article

Ferreira, M., Chung, E. and Scaraboto, D. (2018) 'Walking the Thin Edge: The Dark Side of Brand Communities and Collecting'.49th Annual Conference of the Association for Consumer Research. Dallas, USA. Advances in Consumer Research. pp. 216 - 217.Open Access Link

Conference paper

Scaraboto, D., Ferreira, MC. and Chung, E. (2016) 'Materials matter: An exploration of the curatorial practices of consumers as collectors'. Research in Consumer Behavior, 18. pp. 219 - 243. ISSN: 0885-2111

Journal article

Ferreira, MC. and Scaraboto, D. (2015) '"My plastic dreams": Towards an extended understanding of materiality and the shaping of consumer identities'. Journal of Business Research, 69 (1). pp. 191 - 207. ISSN: 0148-2963 Open Access Link

Journal article

Figueiredo,, B., Scaraboto, D., Ferreira, M. and Pereira, S. (2014) 'The Production of Culture-Centric Consumer and Marketing Research in Brazil'.2014 Latin American Association for Consumer Research Conference. Mexico City, Mexico. 7 http://www.acrwebsite.org/volumes/la/v3_pdf/laacr_vol3_16689.pdf. pp. 80 - 80. ISSN: 0098-9258

Conference paper

Figueiredo, B., Ourahmoune, N., Rojas, P., Pereira, SJN., Scaraboto, D. and Ferreira, MC. (2014) 'The branded and gendered Brazilian body: Material and symbolic constructions in an overlooked context'. Research in Consumer Behavior, 16. pp. 259 - 273. ISSN: 0885-2111

Journal article

Ferreira, M. and Pereira, S. (2010) '"It’s Fake!? Consumers' Self Creation in a Market With Easy Access to Counterfeit Goods"'.40th Annual Conference of the Association for Consumer Research. Pittsburgh, USA. 7 - 25 October. ASSOC CONSUMER RESEARCH. pp. 797 - 798. ISSN: 0098-9258

Conference paper

Ferreira, M., Botelho, B. and Almeida, A. (2008) 'Consumer Decision Making in a Counterfeit-Plentiful Market: an Exploratory Study in the Brazilian Context'.2008 Latin American Association for Consumer Research Conference. São Paulo, Brazil. 7 Latin American Advances in Consumer Research. pp. 109 - 115. ISSN: 0098-9258

Conference paper