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Dr Marcia Christina Ferreira

Dr Marcia Christina Ferreira
Senior Lecturer in Marketing and Operations

Research area(s)

Marcia Christina is an academic researcher in the field of marketing and consumer behaviour. She has published in international journals such as Academy of Managment Learning and Eduction, Journal of Business Research, Advances in Consumer Research and co-authored book chapters at the prestigious book series Research in Consumer Behavior that has Professor Russell Belk as lead editor.

Christina's latest work looked at how PhD students, post-docs and assistant professors may feel separated from the academic field to which they aspire to belong. It discusses how academic isolation is a broader problem than sometimes recognized with important implications for well-being and productivity. It points out tactics that ECRs can use to better integrate into the academic fields.

She has also participated in many international conferences and workshops; like the Academy of Management Conference, Association for Consumer Research Conference (ACR), Consumer Culture Theory Conference and Macromarketing Conference.

Christina and co-authors were awarded the Best Paper in the Consumer Culture Theory track at ANZMAC Conference, in 2015 and 2017. She is also an active member of the Marketing and Corporate Brand Management Research Group (MCBM) at Brunel Business School.

Research Interests

  • Materiality and consumption of counterfeit fashion goods
  • Consumption risk management practices and social legitimacy
  • Serial brands collection and community engagement
  • Inventiveness and emerging market dynamics
  • Early-career researchers isolation in academic fields

Research grants and projects