Dr Michael Heller
Divisional Lead / Reader - Marketing
Eastern Gateway 213
- Email: michael.heller@brunel.ac.uk
- Tel: +44 (0)1895 265885
Summary
Dr Michael Heller is a business and marketing historian whose main areas of research cover the history of office work, the history of company magazines and internal communication, the history of public communications, corporate communication, and corporate and product branding. His work has been published in the British Journal of Management, European Journal of Marketing, Enterprise and Society, Business History and other leading management and business history journals.
Qualifications
PhD Business History (University College London), MA, BA (University of Cambridge).
Responsibility
Dr Michael Heller is the programme leader for the MSc in Marketing. He is also module leader on master modules in Marketing Principles and the third year undergraduate module, Brand Management.
Newest selected publications
Heller, M. and Rowlinson, M. (2019) 'Imagined corporate communities: Historical sources and discourses'. British Journal of Management, 31 (4). pp. 752 - 768. ISSN: 1045-3172 Open Access Link
AlMutairi, S., Yen, D. and Heller, M. (2018) 'The many facets of national culture: A critical appraisal'. Comparative Sociology, 17 (6). pp. 759 - 781. ISSN: 1569-1322 Open Access Link
Heller, M. and Rowlinson, M. (2018) 'The British house magazine 1945 to 2015: The creation of family, organisation and markets'. Business History, 62 (6). pp. 1002 - 1026. ISSN: 0007-6791 Open Access Link
Sørensen, AR., Korsager, EM. and Heller, M. (2018) 'A bittersweet past: The negative equity of corporate heritage brands'. Journal of Consumer Culture, 0 (2). pp. 200 - 218. ISSN: 1469-5405 Open Access Link
Heller, M. (2016) 'Foucault, Discourse, and the Birth of British Public Relations'. Enterprise and Society, 17 (3). pp. 651 - 677. ISSN: 1467-2227 Open Access Link