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Investigation of Corporate Brand Images of Business Schools in Malaysia

Funder: University of Malaya, Malaysia
Duration: -

Primary researcher


Name Telephone Email Office
Dr Sharifah Alwi Dr Sharifah Alwi
Reader - Corporate Brand Management
(Principal investigator)
T: +44 (0)1895 267161
+44 (0)1895 267161 Eastern Gateway 104h


Syed Alwi, SF. and Che-Ha, N. (2019) 'Scale Development in Higher Education: University Corporate Brand Image, Student Satisfaction and Student Behavioral Intention', in Nguyen, B., Melewar, TC. and Hemsley-Brown, J. (eds.) Strategic Brand Management in Higher Education. Routledge.Open Access Link

Book chapter

Syed Alwi, SF. and Kitchen, PJ. (2014) 'Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes?'. Journal of Business Research, 67 (11). pp. 2324 - 2336. ISSN: 0148-2963 Open Access Link

Journal article