Investigation of Corporate Brand Images of Business Schools in Malaysia
Funder: University of Malaya, MalaysiaDuration: -
Primary researcher
Outputs
Syed Alwi, SF. and Che-Ha, N. (2019) 'Scale Development in Higher Education: University Corporate Brand Image, Student Satisfaction and Student Behavioral Intention', in Nguyen, B., Melewar, TC. and Hemsley-Brown, J. (eds.) Strategic Brand Management in Higher Education. Routledge.Open Access Link
Syed Alwi, SF. and Kitchen, PJ. (2014) 'Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes?'. Journal of Business Research, 67 (11). pp. 2324 - 2336. ISSN: 0148-2963 Open Access Link