BRIEF AWARDS 2019/20 - From junk to treasure: promoting makeshifting as a sustainable consumption practice
Funder: Brunel University LondonDuration: August 2019 - August 2021
Outputs
Scaraboto, D. and Ferreira, MC. (2022) 'Origins and Development of Online Communities and their Role in Marketing Research', in Hanlon, A. and Tuten, TL. (eds.) The SAGE Handbook of Digital Marketing. London : SAGE Publications. pp. 83 - 99. ISBN 10: 1-5297-8250-3. ISBN 13: 978-1-5297-4379-1. Open Access Link
Ferreira, MC., Scaraboto, D., Schneider Dallolio, A., Figueiredo, B. and Zamith Brito, E. (2020) 'Disruptive Consumption: How Consumers Challenge Mainstream Markets Through Makeshifting'.51st Annual Conference of the Association for Consumer Research. Paris, France (virtual). 1 - 4 October. Advances in Consumer Research. pp. 331 - 332. ISSN: 0098-9258 Open Access Link
Belkhir, M., Brouard, M., Brunk, KH., Dalmoro, M., Ferreira, MC., Figueiredo, B., et al. (2019) 'Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers'. Academy of Management Learning and Education, 18 (2). pp. 261 - 285. ISSN: 1537-260X Open Access Link