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As a way of introducing myself, I am a designer and researcher with a talent for thinking outside the box and coming up with innovative ideas and designs. However, I am a full-time Doctoral Researcher in Design at Brunel University London under the supervision of Dr. Fabrizio Ceschin and Dr. Danah Abdulla. I am currently in the second year of my doctoral studies and my research concerns the Design for Behaviour Change field with a particular focus on Communication Design. The title of my research is “Using design for behaviour change and communication design to influence household behaviour towards food waste reduction: exploring in the Jordanian context