Lee, CMJ., Che-Ha, N. and Alwi, SFS. (2021) 'Service customer orientation and social sustainability: The case of small and medium enterprises'. Journal of Business Research, 122. pp. 751 - 760. ISSN: 0148-2963 Open Access Link

Syed, S., Dey, B., Alwi, SFS. and Babu, M. (2020) 'Examining the Underlying Attitudinal Components Driving Technology Adoption, Adaptation Behaviour and Outcome in Entirety', in Rana, NP., Slade, EL., Sahu, GP., Kizgin, H., Singh, N., Dey, B., Gutierrez, A. and Dwivedi, YK. et al. (eds.) Digital and Social Media Marketing Emerging Applications and Theoretical Development. Springer. ISBN 13: 978-3-030-24373-9.

Syed Alwi, SF., Melewar, TC., Cuomo, MT. and Schwaiger, M. (2020) 'Digital Society and Corporate Reputation: Towards the Next Generation of Insights'. Corporate Reputation Review, 23 (3). pp. 129 - 132. ISSN: 1363-3589 Open Access Link

Kohli, GS., Yen, D., Alwi, S. and Gupta, S. (2020) 'Film or Film brands? UK consumers' engagement with films as brands'. British Journal of Management, in press (2). pp. 1 - 30. ISSN: 1045-3172 Open Access Link

Syed Alwi, S., Cheha, N., Nguyen, B., Ghazali, E., Mutum, D. and Kitchen, P. (2019) 'Projecting University Brand Image via Satisfaction and Behavioral Response: Perspectives from UK-based Malaysian Students'. Qualitative Market Research: an international journal, 23 (1). pp. 47 - 68. ISSN: 1352-2752 Open Access Link

Dey, BL., Alwi, S., Yamoah, F., Agyepong, S., Kizgin, H. and Sarma, M. (2019) 'Towards a Framework for Understanding Ethnic Consumers' Acculturation Strategies in a Multicultural Environment: A Food Consumption Perspective'. International Marketing Review, 36 (5). pp. 771 - 804. ISSN: 0265-1335 Open Access Link

Tourky, M., Syed Alwi, SF., Kitchen, P., Melewar, TC. and Shaalan, A. (2019) 'A New Conceptualization and Measurement of Corporate Identity: Evidence from the UK Food and Beverage Industry'. Journal of Business Research, 109. pp. 595 - 606. ISSN: 0148-2963 Open Access Link

Syed Alwi, SF. and Che-Ha, N. (2019) 'Scale Development in Higher Education: University Corporate Brand Image, Student Satisfaction and Student Behavioral Intention', in Nguyen, B., Melewar, TC. and Hemsley-Brown, J. (eds.) Strategic Brand Management in Higher Education. Routledge.Open Access Link

Bose, S., Kumar Roy, S., Syed Alwi, SF. and Nguyen, B. (2018) 'Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective: Evidence from West Bengal'. Journal of Business Research, 116. pp. 734 - 744. ISSN: 0148-2963 Open Access Link

Melewar, TC. and Syed Alwi, SF. (2017) 'Islamic marketing and branding: Theory and practice'. UK: Routledge imprint: A Gower Book. ISSN 13: 978-1-4724-4096-9

Syed Alwi, SF., Muhammad Ali, S. and Nguyen, B. (2017) 'The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty'. Business Ethics Quarterly, 27 (3). pp. 393 - 422. ISSN: 1052-150X Open Access Link

Melewar, TC., Bang Nguyen., Navare, J. and Syed Alwi. (2017) 'The State of the Art on Corporate Reputation: A Special Section'. International Studies of Management and Organization, 47 (3). pp. 217 - 219. ISSN: 0020-8825 Open Access Link

Ong Khian Sin., Bang Ngyuen. and Syed Alwi, SF. (2017) 'Consumer-Based Virtual Brand Personality (CBVBP), Customer Satisfaction and Brand Loyalty in the Online Banking Industry'. International Journal of Bank Marketing, 35 (3). pp. 370 - 390. ISSN: 0265-2323 Open Access Link

Melewar, TC., Nguyen, B., Syed Alwi, SF. and Navare, J. (2017) 'Advancing the Scholarship on Corporate Identity and Corporate Branding.'. International Studies of Management & Organization, 47 (2). pp. 107 - 109. ISSN: 0020-8825 Open Access Link

Syed Alwi, SF., Nguyen, B., Melewar, TC., Loh, YH. and Liu, M. (2016) 'Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image'. Industrial Management + Data Systems, 116 (5). pp. 858 - 882. ISSN: 0263-5577 Open Access Link

Nguyen, B., Simkin, L. and Syed Alwi, S.F. (2015) 'Fairness Management: Singapore, Malaysia, and Thailand', in Nguyen, B. and Rowley, C. (ed.) Ethical and Social Marketing in Asia. Chandos Publishing. pp. 215 - 229.

Melewar, TC. and Syed Alwi, SF. (2015) 'Corporate branding: Arenas, areas and approaches'. Routledge. ISSN 13: 978-0-415-72111-0

Hamzah, ZL., Syed Alwi, SF. and Othman, MN. (2014) 'Designing corporate brand experience in an online context: A qualitative insight'. Journal of Business Research, 67 (11). pp. 2299 - 2310. ISSN: 0148-2963 Open Access Link

Syed Alwi, SF. and Kitchen, PJ. (2014) 'Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes?'. Journal of Business Research, 67 (11). pp. 2324 - 2336. ISSN: 0148-2963 Open Access Link

Syed Alwi, SF., CheHa, N. and Yen, D. (2013) 'Business School corporate brand identities'.16th International Corporate Identity Group Symposium, (ICIG). Kuala Lumpur, Malaysia.Open Access Link

Syed Alwi, SF. and Melewar, TC. (2013) 'Branding in the Asian context: A Malaysian perspective'. Asia Pacific Journal of Marketing and Logistics, 25 (2). pp. 287 - 297. ISSN: 1355-5855

Muhamad, R., Melewar, TC. and Syed Alwi, SF. (2012) 'Segmentation and brand positioning for Islamic financial services'. European Journal of Marketing, 46 (7/8). pp. 900 - 921. ISSN: 0309-0566

Muhamad, R., Melewar, TC. and Alwi, SFS. (2011) 'Issues of market segmentation and buying behaviour in the Islamic financial services industry', in Sandikca, O. and Rice, G. (eds.) Handbook of Islamic Marketing. Edward Elgar Publishing. pp. 248 - 271. ISBN 10: 1849800138. ISBN 13: 9781849800136.

Syed Alwi, SF. and Da Silva, R. (2008) 'Online and offline corporate brand images: Do they differ?'. Corporate Reputation Review: an international journal, 10 (4). pp. 217 - 244.

Da Silva, R. and Alwi, SF. (2008) 'Online corporate brand image, satisfaction and loyalty'. Journal of Brand Management, 16 (3). pp. 119 - 144. ISSN: 1350-231X

Da Silva, RV. and Syed Alwi, SF. (2008) 'Online brand attributes and online corporate brand images'. European Journal of Marketing, 42 (9-10). pp. 1039 - 1058. ISSN: 0309-0566

Da Silva, RV. and Syed Alwi, SF. (2008) 'The Link Between Offline Brand Attributes and Corporate Brand Image in Bookstores'. Journal of Product and Brand Management, 17 (3). pp. 175 - 187. ISSN: 1061-0421

Da Silva, RV. and Syed Alwi, SF. (2006) 'Cognitive, affective attributes and conative, behavioural responses in retail corporate branding'. Journal of Product and Brand Management, 15 (5). pp. 293 - 305. ISSN: 1061-0421