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Dr Sharifah Alwi

Dr Sharifah Alwi
Reader - Corporate Brand Management

Eastern Gateway 104h

Research area(s)

Branding at different levels namely:

  • Corporate and small medium-sized enterprises
  • Product and services
  • Online/Internet
  • Human/Personal brands
  • Not-for-Profit/Public Sector/Higher Eduaction

Research group(s)

Research grants and projects

Research Projects


Investigation of Broadband Usage: Individual and Businesses’ Perspectives
Funder: Malaysian Development Corporation (MDEC)
Duration: December 2011 - March 2020

Primary researcher

Islamic Branding and Marketing For Malaysia. A Joint Study between University of Malaya and Oxford Said Business School
Funder: Ministry of Higher Education, Malaysia (MOHE)
Duration: February 2011 - February 2012

Primary Research - A Collaboration of University of Malaya/Malaysia and Oxford Said Business School on Islamic Branding and Marketing For Malaysia: Islamic Financial Services with aim to provide strategic direction for Islamic branding in Malaysia

Investigation of Corporate Brand Images of Business Schools in Malaysia
Funder: University of Malaya, Malaysia
Duration: -

Primary researcher