Dr Sharifah Alwi
Reader - Corporate Brand Management

Introducing hybrid communication: The nexus linking marketing communication and corporate communication
Funder:
Duration: -

Community entrepreneurialism: The role of community branding in building sustainable entrepreneurship among independent, palm oil small holders in rural Sabah, Malaysia
Funder: Global Lives
Duration: March 2019 - July 2020

Co-researcher

Community entrepreneurialism: The role of community branding in building sustainable entrepreneurship among independent, palm oil small holders in rural Sabah, Malaysia
Funder: Centre for Entrepreneurship and Sustainability Brunel
Duration: December 2018 - July 2019

Co-researcher

The Impact of Brand Performance on Financial Performance
Funder: WPP
Duration: - July 2018

Investigation of Broadband Usage: Individual and Businesses’ Perspectives
Funder: Malaysian Development Corporation (MDEC)
Duration: December 2011 - March 2020

Primary researcher

Islamic Branding and Marketing For Malaysia. A Joint Study between University of Malaya and Oxford Said Business School
Funder: Ministry of Higher Education, Malaysia (MOHE)
Duration: February 2011 - February 2012

Primary Research - A Collaboration of University of Malaya/Malaysia and Oxford Said Business School on Islamic Branding and Marketing For Malaysia: Islamic Financial Services with aim to provide strategic direction for Islamic branding in Malaysia

Investigation of Corporate Brand Images of Business Schools in Malaysia
Funder: University of Malaya, Malaysia
Duration: -

Primary researcher