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Dr Zoi Pittaki
Senior Lecturer in Creativity and Entrepreneurship

Eastern Gateway 202o


I am a Senior Lecturer in Creativity and Entrepreneurship.

Prior to joining Brunel I held research, lecturing, teaching and supervision positions at the University of Glasgow, Adam Smith Business School and the School of Social and Political Sciences, as well as at the University of Strathclyde, Strathclyde Business School.

I got my PhD in 2017 from the University of Glasgow, Economic and Social History. My thesis explored the impact of the tax system on business in post-Second World War Greece and proposed an extension to William Baumol’s theory on the interaction between institutions and entrepreneurship. My current research involves an examination of entrepreneurship’s contribution to the revamping of war-torn and crisis economies. 

Through my participation in international academic conferences I have established links with research centres and professional bodies in the UK and internationally, such as the European Group for Organisational Studies (EGOS), the European Business Business History Association (EBHA), the Economic and Business History Society (EBHS) and  the Association of Business Historians (ABH).


Fellow of the Higher Education Academy

Newest selected publications

Pittaki, Z. (2021) 'Exploring the roots of systematic tax avoidance in Greece Business, the Tax system and Tax Conscience, 1955-2008'. London: Palgrave Macmillan. ISSN 10: 3030719782 ISSN 13: 9783030719784


Pittaki, Z. (2021) ''No mutiny will be allowed’: business, the tax system and the Greek version of Mediterranean capitalism during dictatorship, 1967-1974'. Business History, 63 (8). pp. 1293 - 1308. ISSN: 0007-6791

Journal article

Mackenzie, N., Pittaki, Z. and Wong, N. (2019) 'Historical approaches for hospitality and tourism research'. International Journal of Contemporary Hospitality Management, 32 (4). pp. 1469 - 1485. ISSN: 0959-6119 Open Access Link

Journal article

Pittaki, Z. (2018) 'Unfairness, Inequality, and Tax Evasion: An Analysis of the Distribution of the Tax Burden in Greece, 1955–1989', in Huerlimann., Brownlee. and Ide. (eds.) Worlds of Taxation The Political Economy of Taxing, Spending, and Redistribution Since 1945. Cham : Palgrave Macmillan. pp. 301 - 320. ISBN 10: 3319902636. ISBN 13: 9783319902630.

Book chapter

Pittaki, Z. (2018) 'Extending William Baumol’s theory on entrepreneurship and institutions: lessons from post-Second World War Greece'. Business History, 62 (2). pp. 343 - 363. ISSN: 0007-6791 Open Access Link

Journal article
More publications(5)