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Entrepreneurship, resilience and rural community branding

Completed

Project description

This project contributes towards strengthening the capacity for community entrepreneurialism as part of local economic and social development agenda in Sabah. Community entrepreneurialism is a new mechanism of generating shared values through tightly knit interaction to initiate, organize and manage businesses to help local entrepreneurs to develop and grow the community.

  • We support rural community branding through entrepreneurship
  • We work on building a resilient and sustainable communities
  • We strengthen the means of rural business implementation and revitalize the partnership for sustainable entrepreneurial community in Malaysia

This project contributes towards strengthening the capacity for community entrepreneurialism as part of local economic and social development agenda in Sabah. Community entrepreneurialism is a new mechanism of generating shared values through tightly knit interaction to initiate, organise and manage businesses to help local entrepreneurs to develop and grow the community.

 

The rural entrepreneurs of Ulu Sapi, Sabah learnt and defined the right and meaningful distinctiveness: of who they are - individually and collectively as entrepreneur(s), and what they stand for. Due to financial resources limitation, these rural, poor and less educated independent palm oil smallholders who rely on their community to survive, actually neglect the importance of branding, particularly their community. The Ulu Sapi community in Sandakan, Sabah has been struggling to survive due to the fluctuation of prices in palm oil, and the lack of economic development in the area.

Through action research, we work with 12 rural smallholders of Ulu Sapi community, to help them increase their resilience and build the community brand through entrepreneurship.

The projects aligns with the following Sustainability Development Goals:

  • 1.a  Ensure significant mobilization of resources from a variety of sources, through enhanced development cooperation, and to implement programmes and policies to end poverty in all its dimensions
  • 1.5 By 2030, build the resilience of the poor and those in vulnerable situations and reduce their exposure and vulnerability to economic, social and environmental shocks and disasters
  • 17.1 Strengthen domestic resource mobilization, through international support 
  • 17.17 Encourage and promote effective public, public-private and civil society partnerships, building on the experience and resourcing strategies of partnerships