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Every Litter Matters


Project description

Dr Henderson was invited to act as Scientific Advisor to the Children’s Awareness Film. ‘Litter Things Matter’ which was produced by Wastebuster CIC for UN World Environment Day. The film presented key plastic pollution messages through the specially created characters Captain Buster and Cadet Boo whose story involves a special mission to Earth to prevent plastic pollution. The video, which reached more than 1.3m people in 16 countries, links to education campaigns in Europe, Asia, Africa and the Middle East.

Its creator, Wastebuster CEO Katy Newnham, started the non-profit after witness the extent of plastic pollution first hand whilst working as an underwater photographer. Dr Henderson was able to share her findings from UK projects exploring ideas about plastic waste and to help target the film messages to key issues such as the use of plastic straws and birthday balloons.

The project is a good example of how social science insights can help tailor awareness campaigns and messages to different publics and audiences.