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Corporate Heritage Brands/Corporate Brand Orientation

This is a rare opportunity to be supervised by Professor John M.T. Balmer (the well-known corporate identity, branding, corporate marketing and corporate brand heritage scholars) who holds a personal chair in Corporate Marketing at Brunel Business School London and who co-created the corporate heritage brand notion as well as being the originator of the corporate brand orientation notion. He is interested in well-qualified and hard-working candidates who are interested in taking a PhD in corporate marketing one of the above areas. He is open to PhD proposals which (a) focus on the nature/implementation of a corporate brand ethos and as an institutional-wide culture or (b) which advance our theoretical understanding of corporate brand orientation as an organizational-wide ethos.

Candidates should hold a good first degree in a relevant subject area and, ideally, should have a good MSc degree in marketing/branding. Candidates should have excellent writing skills and should be self-motivated. A preference will be given to students who will be using qualitative/inductive methodologies but deductive approaches may also be considered

How to apply

If you are interested in applying for the above PhD topic please follow the steps below:

  1. Contact the supervisor by email or phone to discuss your interest and find out if you woold be suitable. Supervisor details can be found on this topic page. The supervisor will guide you in developing the topic-specific research proposal, which will form part of your application.
  2. Click on the 'Apply here' button on this page and you will be taken to the relevant PhD course page, where you can apply using an online application.
  3. Complete the online application indicating your selected supervisor and include the research proposal for the topic you have selected.

Good luck!

This is a self funded topic

Brunel offers a number of funding options to research students that help cover the cost of their tuition fees, contribute to living expenses or both. See more information here: https://www.brunel.ac.uk/research/Research-degrees/Research-degree-funding. The UK Government is also offering Doctoral Student Loans for eligible students, and there is some funding available through the Research Councils. Many of our international students benefit from funding provided by their governments or employers. Brunel alumni enjoy tuition fee discounts of 15%.