Utopia is an app that helps adventurers immortalize their travelling experience.
This app is more than just uploading pictures and videos. Users tell their stories through a journal, including ambience sound that they can re-experience to relax.
Travelling is all about how the traveller themselves experience it.
The branding was created to suit the target audience. The color red to present bold and adventurous, and the logo that looks curvy and state of the art at the same time. Multiple brand identities was also made such as the pattern to support the app’s marketing whether its print advertisement or digital.