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Business Intelligence and Social Media MSc | Brunel Business School

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Apply full-time (September)

Apply full-time (January)

Subject area: Business School
Mode of study

1-year full-time (September start); 15 months full-time (January start)

PG code

N100PBUSINSM

Start date

January, September

Location of study

Brunel University London campus

Overview

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The way we do business is changing, particularly how and why we carry out transactions. Decision times are increasingly based upon user-friendliness via mobile and social media, and improving these channels is reliant upon data and analytics. The Business Intelligence and Social Media MScis a new multi-disciplinary course which explores developments in technology for businesses such as social media, business intelligence, and mobile and cloud services.

There is a worldwide shortage of qualified managers with the skills needed for new jobs being created in this area, particularly in the emerging economies. Companies that are actively seeking candidates include tech sector businesses, but also banking, insurance, retail and education. In fact, it’s expected that virtually all business sectors will need to address big data and will need skilled people to manage development. 

You will learn about the social-based technologies at play in today’s organisations and their ability to enable communications as well as transform operations. Developing sound knowledge and understanding of digital business practices, you will learn the importance of data, information, and mass communication technologies to business.

You will be encouraged to reflect on the relevance of these new concepts to business and apply your newly developed skills in advanced research or via professional practice in collaboration with an industry partner.

We prepare you for a career in business and management with the intention that successful graduates will progress to leadership and decision-making roles or develop successful consultancy and advisory businesses of their own.

This course is ideal for practitioners seeking a more commercially relevant and tech industry-oriented master’s qualification rather than an MBA.

Enquiries

Contact our Enquiries team.
Course Enquiries: +44 (0)1895 265599 (before you submit an application)
Admissions Office: +44 (0)1895 265265 (after you submit an application)


Course content

The Business Intelligence and Social Media MSc consists of compulsory modules which provide you with a strong basis of current knowledge in the principal subjects. Optional modules allow you to explore areas such as CSR, diversity in the workplace, marketing strategy, and global outsourcing.

Optional modules are indicative and subject to numbers.

Compulsory modules

Professional Consultancy in Business Intelligence and Social Media: Develop consultancy and advisory skills, practical skills and technical competencies with new media while working collaboratively to undertake an authentic task. Students also will be given the opportunity to practise and evaluate realistic decision-making in a simulated business environment.

Social Media: Understanding developments in communication channels and the business implications of social media technologies. Students will develop a solid appreciation of the applications and opportunities for the commercial sector to capitalise on social media.

Business Intelligence: Exploring the most significant technologies associated with business intelligence, big data and data analytics, with a particular emphasis on applications in the corporate sector. Developing knowledge and professional competency in the analysis, interpretation and management of corporate knowledge resources, and gaining proficiency in relevant tools.

Mobile, Social Media and Cloud Services: Learning how new social media technologies are integrated with cloud-based services and mobile platforms in support of business functions.

Knowledge Management, Social Networks and Innovation: Investigating the global knowledge-based economy and wider socio-economic factors affecting knowledge transfer. The use of social engagement in business development.

Entrepreneurship: Studying the nature of entrepreneurship and its importance in society. Analysis and understanding of the psychological and behavioural characteristics of the entrepreneur. Overview of the major theories in the field (psychological theory and cognitive theory) as well as the main approaches to entrepreneurship.

Understanding Business and Management Research: Quantitative and qualitative methods in management research. Understanding research reports and utilising this information to improve quality of work and decision-making in complex management problems.

Dissertation: Researching and writing a 12,000 word dissertation is an integral part of the course. Your dissertation should focus upon empirical research into a management problem or issue of your choice to be agreed with your tutor, who will support you in your research. The dissertation must be submitted by the end of the academic year.

Optional modules

Choose one:

Global Outsourcing: Examining the implications, scope and influence of the outsourcing decision upon business strategy and operations. Analysing vendor assessment procedures, vendor management, project transition and governance. Evaluating effective procurement strategies for successful outsourcing. Understanding the associated legal aspects.

International Business Ethics and Corporate Governance: Addressing dual business models of shareholder and stakeholder approaches. Considering the broader societal impacts of business activities from the perspectives of moral philosophy, CSR, sustainability and corporate governance.

Strategic Marketing Management: Exploration of the planning cycle and strategising.

Global Diversity Management: Training and development activities for diverse workforces with different socio-economic backgrounds, interests, beliefs, and value systems.

Read more about the structure of postgraduate degrees at Brunel and what you will learn on the course.

Entry criteria 2019/20

  • A 2:2 (or above) UK Honours degree, or an equivalent internationally recognised qualification, in a related or non-related subject. Work experience is not required.

Entry criteria are subject to review and change each academic year.


International and EU entry requirements

If your country or institution is not listed or if you are not sure whether your institution is eligible, please contact Admissions

This information is for guidance only by Brunel University London and by meeting the academic requirements does not guarantee entry for our courses as applications are assessed on case-by-case basis.

English language requirements

  • IELTS: 6.5 (min 6 in all areas)
  • Pearson: 58 (51 in all subscores)
  • BrunELT: 65% (min 60% in all areas)

You can find out more about the qualifications we accept on our English Language Requirements page.

If you require a Tier 4 visa to study in the UK, you must prove knowledge of the English language so that we can issue you a Certificate of Acceptance for Study (CAS). To do this, you will need an IELTS for UKVI or Trinity SELT test pass gained from a test centre approved by UK Visas and Immigration (UKVI) and on the Secure English Language Testing (SELT) list. This must have been taken and passed within two years from the date the CAS is made.

Should you wish to take a pre-sessional English course to improve your English prior to starting your degree course, you must sit the test at an approved SELT provider for the same reason.

We offer our own BrunELT English Test and have pre-sessional English language courses for students who do not meet requirements or who wish to improve their English. You can find out more information on English courses and test options at the Brunel Language Centre.

Pre-master's course

The pre-master's course has been designed to prepare international students who have not qualified for direct entry to Brunel University London's Master's degrees. Undertaking a pre-master's course will give you time to adjust to the rigorous research and independent study requirements of a postgraduate degree. This will ensure you get the most out of your master's studies at Brunel University London and go on to achieve graduation in your chosen field. See details.

Teaching and learning

The course is structured so that full-time students take four 15-credit modules per term, plus a 60-credit dissertation module in term 3. Each 15-credit module demands 150 hours of study comprised of 22 hours of tutor arranged contact time and a minimum of 128 hours of non-contact student managed time.

Academics who teach on this exciting programme are part of the Operations and Information Systems Management Research Group (OISM) which is a research centre that supports a number of Engineering and Physical Sciences Research Council (EPSRC) funded networks and projects. This group is housed in the Brunel Business School in collaboration with the excellent-rated (RAE score 5) School of Information Systems, Computing and Mathematics. ISEing is the first multi-disciplinary research group to receive government funding in the areas of Information Systems Evaluation, Enterprise Integration and eGovernment.

Should you need any non-academic support during your time at Brunel, the Student Support and Welfare Team are here to help.

Assessment and feedback

Each module has its own form of assessment held at the end of the term in which the module runs, and can include essays, projects and group assignments.

The dissertation is an extended research-oriented task conducted individually, and offers the opportunity for students to undertake in-depth investigation into a topic of their choosing. You may choose to develop a project in collaboration with an industrial partner, which can be focused on business solutions of practical relevance, rather than theoretical research.

Read our guide on how to avoid plagiarism in your assessments at Brunel.

Fees and funding

Fees for 2019/20 entry

UK/EU students: £10,140 full-time

International students: £16,850 full-time

Some courses incur additional course related costs. You can also check our on-campus accommodation costs for more information on living expenses.

Brunel University is offering Academic Excellence Scholarships to postgraduate students (15%) and scholarships for Brunel Alumni (15%).

Funding opportunities available to postgraduate students

UK/EU students can opt to pay in six equal monthly instalments: the first instalment is payable on enrolment and the remaining five by Direct Debit or credit/debit card.

Overseas students can opt to pay in two instalments: 60% on enrolment, and 40% in January for students who commence their course in September (or the remaining 40% in March for selected courses that start in January).