Understanding customer behaviour and translating this into how a company communicates and operates is the crux of good marketing practice, which in turn, is integral to a successful business.
Brunel’s Business and Management (Marketing) BSc offers you the chance to explore the principles and practices of modern day marketing, such as market research, database marketing, digital marketing, and the marketing of not-for-profit services.
As with all our Business and Management degree courses, you will be equipped with a broad knowledge of business and management fundamentals as well as the analytical and interpersonal skills required to address the problems that today’s companies face.
You will also learn valuable technical skills along the way including numerical methods and how to use statistical software such as SPSS and EXCEL (A-level maths or the overseas equivalent is not a requirement).
A module on Management Enquiry will help you adapt to university study with learning sessions on working in groups, report writing, and time management.
There is the option to take a year’s work placement between your second and third year which could see you working in the marketing department of a leading brand or organisation. This is an excellent opportunity to gain experience and make valuable contacts for your future career. Find out more on our work placement year page.
You may also obtain the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing while you study through the CIM Gateway, as this is a CIM accredited course. The CIM is the leading professional body for marketers worldwide and CIM qualifications are highly regarded by potential employers.
Our Business and Management (Marketing) BSc is also accredited by the Chartered Institute of Management Accountants (CIMA), which means you will gain exemptions from some of their professional papers if you wish to undertake further study towards being a chartered management accountant after you graduate.
Contact our Enquiries team.
Course Enquiries: +44 (0)1895 265599 (before you submit an application)
Admissions Office: +44 (0)1895 265265 (after you submit an application)
This Business and Management degree will equip you with a broad knowledge and appreciation of these principal subjects as well as focusing on marketing best practice. Modules cover international and strategic marketing with the option to learn about areas such as digital marketing, brand management and entrepreneurship.
Optional modules are indicative and available subject to numbers.
- Introduction to Management Enquiry
- Managing Information with Technology
- Organisational Behaviour and Analysis
- Introduction to Accounting
- International Business Environment
- Principles and Practice of Marketing
- Digital Marketing
- Marketing Communications
- Critical Perspectives in Management
- Consumer Behaviour
- Marketing Research
- Marketing Channels and Logistics
- International Marketing
- Strategic Marketing
- Issues and Controversies in Marketing Project
Optional (choose two):
- Entrepreneurship and Small Business Ventures
- Database and Customer Relationship Marketing
- Business Ethics, Environmental Sustainability and Governance
- Brand Management
Read more about the structure of undergraduate degrees at Brunel
and what you will learn on the course.
Careers and your future
We have extensive links with employers and industry and you’ll benefit from our networks as well as having the opportunity to learn from a variety of guest speakers. All our business degrees offer an optional work placement year and we’ll encourage you to take this up. This experience in the workplace is highly valued by employers and will give you the edge when you apply for jobs.
Our careers programmes are built with input from business professionals with the specific aim of helping you enter the workplace fully equipped and confident of your abilities. Some of the well-known names who value Brunel Business School graduates include Accenture, Amazon, Barclays, British Airways, Capgemini, HSBC, Jaguar Land Rover, L’Oréal, McCann, Microsoft, PricewaterhouseCoopers, and Xerox.
Our inspiring professional and personal development programme Business Life will also help you to prepare for the world of work with its range of optional sessions including training and practice in a range of skills like customer service, team working, presenting and project management.
At Brunel we provide many opportunities and experiences within your degree programme and beyond – work-based learning, professional support services, volunteering, mentoring, sports, arts, clubs, societies, and much, much more – and we encourage you to make the most of them, so that you can make the most of yourself.
» More about Employability
Entry criteria 2019/20
- GCE A-level BBB.
- BTEC Level 3 Extended Diploma DDD in Business or Enterprise and Entrepreneurship.
- BTEC Level 3 Diploma DD in Business with an A-level at grade B. (Other combinations may be considered on a case-by-case basis).
- BTEC Level 3 Subsidiary Diploma D in Business with A-levels grade BB. (Other combinations may be considered on a case-by-case basis).
- International Baccalaureate Diploma 30 points.
- Access to Higher Education Diploma Complete and pass Access to Business or related subject course with 45 credits at Level 3 Distinction.
All BTEC combinations must include an A-level.
A minimum of five GCSEs are required, including Mathematics grade C or grade 4 and GCSE English Language at grade C or grade 4.
Please check our Admissions pages for more information on other factors we use to assess applicants within our grade range as well as our full GCSE requirements and accepted equivalencies in place of GCSEs.
Entry criteria are subject to review and change each academic year.
International and EU entry requirements
If your country or institution is not listed or if you are not sure whether your institution is eligible, please contact Admissions
This information is for guidance only by Brunel University London and by meeting the academic requirements does not guarantee entry for our courses as applications are assessed on case-by-case basis.
English language requirements
- IELTS: 6.5 (min 5.5 in all areas)
- Pearson: 58 (51 in all subscores)
- BrunELT: 65% (min 55% in all areas)
You can find out more about the qualifications we accept on our English Language Requirements page.
If you require a Tier 4 visa to study in the UK, you must prove knowledge of the English language so that we can issue you a Certificate of Acceptance for Study (CAS). To do this, you will need an IELTS for UKVI or Trinity SELT test pass gained from a test centre approved by UK Visas and Immigration (UKVI) and on the Secure English Language Testing (SELT) list. This must have been taken and passed within two years from the date the CAS is made.
Should you wish to take a pre-sessional English course to improve your English prior to starting your degree course, you must sit the test at an approved SELT provider for the same reason.
We offer our own BrunELT English Test and have pre-sessional English language courses for students who do not meet requirements or who wish to improve their English. You can find out more information on English courses and test options at the Brunel Language Centre.
Teaching and learning
Teaching is delivered through a combination of lectures, small group seminars, hands-on workshops, and one-to-one sessions with your tutor.
Many of our lecturers are internationally or nationally recognised for their innovative work and research, which results in challenging and stimulating course content. Lecturers may consult for major companies and have practical business experience, potentially from running their own companies. All of this contributes to real-time, real world observations and teaching.
There will be email discussion groups and you’re encouraged to engage with online material using the university’s web‑based learning facilities, Blackboard and u-Link. To support your course content, Brunel Business School regularly offers research talks on key management issues and presentations by outside speakers. Throughout the course, you will also be expected to undertake group work and individual projects and presentations.
Your personal tutor will be assigned in your first year and will be available to help with academic or personal issues. In your second year, this support will be continued through the Business School’s Pastoral Care programme – BBS Student Support – a team of specially chosen personal tutors who are available throughout the working week. Additionally, if you choose a four-year sandwich course, you will be allocated an industrial tutor who will provide support during your work placement. In your final year you will receive one‑to‑one supervision for your major project.
Academic staff are available for a number of hours each week should you need to get advice. Their availability will be displayed on their office doors so you can make an appointment or drop by to see them if they have any concerns about their studies.
Should you need any non-academic support during your time at Brunel, the Student Support and Welfare Team are here to help.
Assessment and feedback
Each subject is assessed either by a combination of continuous appraisal and examination or by coursework or examination alone. As a rough guide, the split is approximately 50:50 exam to coursework but the exact ratio varies depending on the modules you select.
Your results from Level 1 do not count towards your final degree classification, but you have to pass the first year to continue with the degree. Level 2 is worth a third of your final mark and Level 3 - the rest. In your final year you will undertake an assessed project of around 8,000 words worth a third of your Level 3 marks.
Read our guide on how to avoid plagiarism in your assessments at Brunel.
Fees and funding
Fees for 2019/20 entry
£9,250 full-time; £1,000 placement year
Some courses incur additional course related costs. You can also check our on-campus accommodation costs for more information on living expenses.
See our fees and funding page for full details of scholarships available to Brunel applicants
Fees quoted are per year and may be subject to an annual increase. Home/EU undergraduate student fees are regulated and are currently capped at £9,250 per year; any changes will be subject to changes in government policy. International fees will increase annually, by no more than 5% or RPI (Retail Price Index), whichever is the greater.
There is a range of financial support available to help you fund your studies. Find out about undergraduate student funding options.