Marketing Management BSc

Understanding customer behaviour and translating this into how a company communicates and operates is the crux of good marketing practice, which in turn, is integral to a successful business.

Brunel’s Marketing Management BSc offers you the chance to explore the principles and practices of modern day marketing, such as market research, database marketing, digital marketing, and the marketing of not-for-profit services.

As with all our Business and Management degree courses, you will be equipped with a broad knowledge of business and management fundamentals as well as the analytical and interpersonal skills required to address the problems that today’s companies face.

You will also learn valuable technical skills along the way including numerical methods and how to use statistical software such as SPSS and EXCEL (A-level maths or the overseas equivalent is not a requirement).

A module on Management Enquiry will help you adapt to university study with learning sessions on working in groups, report writing, and time management.

There is the option to take a year’s work placement between your second and third year which could see you working in the marketing department of a leading brand or organisation. This is an excellent opportunity to gain experience and make valuable contacts for your future career. Find out more on our work placement year page.

As this is a CIM accredited course, you can obtain the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing at an approved training centre, and you have certain exemptions from the course. The CIM is the leading professional body for marketers worldwide and CIM qualifications are highly regarded by potential employers. 

Brunel University is also a Chartered Institute of Management (CIMA) accredited university, which means you will gain exemptions from some of their professional papers if you wish to undertake further study towards being a chartered management accountant after you graduate.

This Marketing Management degree will equip you with a broad knowledge and appreciation of these principal subjects as well as focusing on marketing best practice. Modules cover international and strategic marketing with the option to learn about areas such as digital marketing, brand management and entrepreneurship.

This course can be studied 3 years full-time or 4 years full-time with placement, starting in September.

We have extensive links with employers and industry and you’ll benefit from our networks as well as having the opportunity to learn from a variety of guest speakers. Our degrees offer an optional work placement year and we’ll encourage you to take this up. This experience in the workplace is highly valued by employers and will give you the edge when you apply for jobs. Our programmes are built with input from business professionals with the specific aim of helping you enter the workplace fully equipped and confident of your abilities.

As a graduate you’ll be equipped to enter a number job roles, including: Advertising account executive; Market researcher; Marketing executive; Media buyer / planner; Public relations officer; Sales promotion account executive; Social media manager; Web content manager

Some of the well-known names who value Brunel Business School graduates include Accenture, Amazon, Barclays, British Airways, Capgemini, HSBC, Jaguar Land Rover, L’Oréal, McCann, Microsoft, PricewaterhouseCoopers, and Xerox.

Find out more about how we'll support your future goals.

• GCE A-level BBB.
• BTEC Level 3 Extended Diploma DDM in Business or Enterprise and Entrepreneurship.
• BTEC Level 3 Diploma DM in Business, Enterprise & Entrepreneurship or Personal & Business Finance with an A-level at grade B. (Other combinations may be considered on a case-by-case basis).
• BTEC Level 3 Subsidiary Diploma D with A-levels grade BC.
• International Baccalaureate Diploma 30 points. GCSE English equivalent SL 5 or HL 4 and Mathematics SL 4 or HL 4.
• Obtain a minimum of 120 UCAS tariff points in the Access to HE Diploma in  Business, Business and Management or Business and Law with 45 credits at Level 3.
• T levels : Distinction overall.

A minimum of five GCSEs are required, including GCSE Mathematics grade C or grade 4 and GCSE English Language grade C or grade 4 or GCSE English Literature grade B or grade 5.

Please check our Admissions pages for more information on other factors we use to assess applicants within our grade range as well as our full GCSE requirements and accepted equivalencies in place of GCSEs.

• IELTS: 6.5 (min 5.5 in all areas)
• Pearson: 59 (59 in all subscores)
• BrunELT: 63% (min 55% in all areas)
• TOEFL: 90 (min R18, L17, S20, W17)  

Each subject is assessed either by a combination of continuous appraisal and examination or by coursework or examination alone. As a rough guide, the split is approximately 50:50 exam to coursework but the exact ratio varies depending on the modules you select.

Your results from Level 1 do not count towards your final degree classification, but you have to pass the first year to continue with the degree. Level 2 is worth a third of your final mark and Level 3 - the rest. In your final year you will undertake an assessed project of around 8,000 words worth a third of your Level 3 marks.