MNAN5923 Python for Marketing Analytics

All teaching materials are available on Brightspace, below are direct links to the sessions of

• Installing Python on Windows and Mac
• Python Basics (variables, strings, simple math, conditional logic, for loops, lists, tuples, dictionaries, etc.)
• Using the Pandas library to manipulate data
• Plotting data in Python using Matplotlib
• Logistic Regression using Scikit-Learn
• Classification and Regression Metrics
• Decision Trees using Scikit-Learn
• Clustering Algorithms (K-Means, Hierarchical Clustering)

Datasets

Iris.csv weather-nominal.csv

Instruction for Download CSV file from Github

1. Go to the github repository link where you have the CSV file.

2. Click on the raw option present on the top right of the data.

3. This will open a new window in the browser.

4. You have to use this link to download csv file from the Github.

Other datasets

UCI Machine Learning Repository: Data Sets; Open Datasets and Machine Learning Projects

Group information

To find out your group information, please check.

- last update 28/08/2019

Contact information:

Dr. Kevin Lu (email: kevin.lu@brunel.ac.uk)