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Alan MannionUse SHIFT+ENTER to open the menu (new window).
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# Visual Branding

Main Content

​ ​​The main visual element of the new branding are the transformational bars. Currently only the Uxbridge set (dark blue, light blue and red) should be used.

Left Content

Right Content
​The Transformation Bars must always
conform to a set of simple rules so they
are always applied consistently.
The bars must:​

- O n l y be made of three stripes, no more, no less.
- Only use the colours from the current colour palette,​ either with Pantone colours or t​he other stated format breakdowns.
- Only be applied vertically and must bleed off the top and bottom of the application.
- Be applied as an accompanying graphic (t hey should enhance the message and ​​​l ayout, not over power it).

However, to allow flexibility to the
Transformation Bars the proportion
and order of the stripes can be changed
(as shown opposite)
Left Bottom Content

Right Bottom Content
​
Using the simple rules for the
Transformation Bars, colour, space
and overlay effect gives numerous layouts
that can be used. Shown opposite are
examples of using the core elements
to create different visual effect
Bottom Content
​When positioning the Master Logo in relation to the Transformation Bars you must always adhere to the Master Logo rules​. Ideally the logo should be placed in a corner on the opposite side to the Transformation Bar. The logo can sit on top of o ne of the stripes in its negative mono (white)
format, however there must be a sufficient amount of a single colour behind it to meet t he rules on exclusion zones.