Janja Tardios, Senior Lecturer in Strategy and International Business at Brunel Business School, with her co-authors, delves into how symbolic knowledge innovation, crucial for growth in creative industries and economic development, emerges in peripheral regions. Using the Bauhaus movement in Weimar and Dessau as empirical context and historical case study methodology, Janja's research identifies three key bricolage agency processes that drive symbolic knowledge innovation: collaboration among diverse actors, co-shaping resources, and making do via experimentation. Moreover, the research underscores the pivotal role of actors on multiple levels (micro, meso and macro) in fostering such innovation, and describes their different roles in different phases of innovation development. This study offers valuable insights for policymakers and industries seeking to foster innovation in peripheral regions.
The research, published in the Journal of Economic Geography, offers several benefits and can significantly impact businesses:
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Innovation Opportunities: Businesses gain insights into new avenues for innovation, particularly in peripheral regions where symbolic knowledge innovation thrives. By understanding the dynamics of bricolage and collaboration among diverse actors, businesses can identify opportunities to develop innovative products, services, and business models.
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Competitive Advantage: Embracing symbolic knowledge innovation can provide businesses with a competitive advantage, especially in creative industries. By leveraging the unique characteristics of peripheral regions and engaging in collaborative innovation processes, businesses can differentiate themselves and capture new market opportunities.
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Market Expansion: The research highlights the potential for businesses to expand into peripheral regions and tap into untapped markets. By recognizing the advantages of peripheral locations, such as lower costs, access to talent, and cultural richness, businesses can explore new growth opportunities beyond traditional core markets.
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Policy Advocacy: Businesses can use the research findings to advocate for supportive policies that foster innovation in peripheral regions. By engaging with policymakers and advocating for policies that promote investment, infrastructure development, and talent retention in peripheral areas, businesses can create an enabling environment for innovation and growth.
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Risk Mitigation: Understanding the risks and challenges associated with innovation in peripheral regions allows businesses to develop strategies for risk mitigation. By anticipating and addressing potential obstacles such as political opposition or policy constraints, businesses can navigate the complexities of peripheral innovation ecosystems more effectively.
Overall, the research provides businesses with valuable insights and tools to harness the potential of peripheral regions for innovation, growth, and competitive advantage. By embracing symbolic knowledge innovation and leveraging the unique strengths of peripheral locations, businesses can drive sustainable growth and success in today's dynamic business landscape.