Habin Lee



Professor in Analytics and Operations Management, Director, Centre for Digital Governance and Sustainable Operations Management (CBASS), Head, Operations and Information Systems Management Research Group (BBS)

Room: ESGW 202j

Email: habin.lee@brunel.ac.uk

Tel: +44 (01895) 267414


I am Chair in Analytics and Operations Management at Brunel Business School and have received a PhD in Management Engineering and MEng in Management Science from KAIST (Korea Advanced Institute of Science and Technology). I am serving as Director, College Research Centre for Digital Governance and Sustainable Operations Management and Head of Operations and Information Systems Management Research Group of the School. Previously, I served on the faculties of Paichai University in Korea and gained industrial experience from BT Group CTO for 6 years before joining Brunel. I secured more than 2 million Euros of research grants from EU FP7, H2020, and Qatar National Research Foundation, and Korea Institute of Science and Technology Information to Brunel University London in the area of information systems and operations management mainly applying data analytics techniques for decision makers. The excellence of my research has been awarded by international institutes such as WfMC (Workflow Management Coalition) and IET (The Institutes of Engineering and Technology) as well as BT Group. I have strong connections within the industry, providing paid consulting services to several companies including BT Group, Turksat, ARKAS Holdings, Qatar University and Promatech among others. I have extensive experience in applying quantitative methods including agent based simulation, fuzzy cognitive maps, and structural equation modelling to support decision makers.

Full CV is available at: http://ehabin.googlepages.com/curriculumvitae

Research area(s)

· Business analytics (social media, energy, environment)

· Policy impact analysis (simulation and analytics)

· Green supply chain

· Supplier buyer relationships (simulation based approach)

· Organizational Genetics


Research interests

My research interests cover core themes of decision science in the area of Operations Management and Information Systems. I am interested in the sustainability of organisations, information systems and business processes through coordination mechanisms. I have applied data analytic methods to developing theories and designed management systems for sustainable business and management systems, meeting the expectations of stakeholders within today's organisations. The examples of data analytics methods used in my studies include multi-agent systems, fuzzy logic cognitive maps, data envelopment analysis, decision trees, and statistical models including structural equation model.

I have published journals such as Management Science, Transportion Research Part E, IEEE Persuasive Computing, IEEE Tr. Mobile Computing, Technological Forecasting and Social Change, Industrial Marketing Management, Expert Systems with Appications, Government Information Quaterly, Computers in Human Behaviour and Information Systems Frontier among others.

Research group(s)



Global Supply Chain Management; Innovation & Knowledge Management; Business analytics and social media

Selected Publications

Journal articles

Lee, H. , Aydin, N. , Choi, Y. , Lekhavat, S.  and Irani, Z.   (Accepted)   'A Decision Support System for Vessel Speed Decision in Maritimes Logistics using Weather Archive Big Data'. Computers and Operations ResearchDownload publication 

Seidel, S. , Bharati, P. , Watson, RT. , Boudreau, MCM. , et al.   (2017)   'The sustainability imperative in information systems research'. Communications of the Association for Information Systems, 40 pp. 40 - 52. 

Lee, H.   (Accepted)   'Data Properties and the Performance of Sentiment Classification for Electronic Commerce Applications'. Information Systems FrontiersDownload publication 

Aydin, N. , Lee, H.  and Mansouri, SA.   (2017)   'Speed optimization and bunkering in liner shipping in the presence of uncertain service times and time windows at ports'. European Journal of Operational Research, 259 (1).  pp. 143 - 154. doi: 10.1016/j.ejor.2016.10.002 Download publication 

Choi, Y. , Lee, H.  and Irani, Z.   (2016)   'Big data-driven fuzzy cognitive map for prioritising IT service procurement in the public sector'. Annals of Operations Research. pp. 1 - 30. doi: 10.1007/s10479-016-2281-6 Download publication 

Sivarajah, U. , Weerakkody, VJP. , Waller, P. , Lee, H. , et al.   (2016)   'The Role of e-Participation and Open Data in Evidence-Based Policy Decision Making in Local Government'. Journal of Organizational Computing and Electronic Commerce, 26 (1-2).  pp. 64 - 79. doi: 10.1080/10919392.2015.1125171 Download publication 

Mansouri, SA. , Lee, H.  and Aluko, O.   (2015)   'Multi-objective decision support to enhance environmental sustainability in maritime shipping: A review and future directions'. Transportation Research Part E: Logistics and Transportation Review, 78 pp. 3 - 18. doi: 10.1016/j.tre.2015.01.012 

Weerakkody, V. , Irani, Z. , Lee, H. , Osman, I.  and Hindi, N.   (2015)   'E-government implementation: A bird’s eye view of issues relating to costs, opportunities, benefits and risks'. Information Systems Frontiers, 17 (4).  pp. 889 - 915. doi: 10.1007/s10796-013-9472-3 

Choi, JW. , Lee, HJ. , Sajjad, F.  and Lee, H.   (2014)   'The influence of national culture on the attitude towards mobile recommender systems'. Technological Forecasting and Social Change, 86 pp. 65 - 79. doi: 10.1016/j.techfore.2013.08.012 Download publication 

Lagravinese, R. , Moscone, F. , Tosetti, E.  and Lee, H.   (2014)   'The impact of air pollution on hospital admissions: Evidence from Italy'. Regional Science and Urban Economics, 49 pp. 129 - 146. doi: 10.1016/j.regsciurbeco.2014.06.003 Download publication 

Osman, IH. , Anouze, AL. , Irani, Z. , Lee, H. , et al.   (2014)   'COBRA framework to evaluate e-government services: A citizen-centric perspective'. Government Information Quarterly. doi: 10.1016/j.giq.2013.10.009 Download publication 


Lee, KC. , Lee, H. , Lee, N.  and Lim, J.   (2013)   'An agent-based fuzzy cognitive map approach to the strategic marketing planning for industrial firms'. Industrial Marketing Management, 42 (4).  pp. 552 - 563. doi: 10.1016/j.indmarman.2013.03.007 Download publication 

Lee, KC. , Lee, H.  and Lee, N.   (2012)   'Agent based mobile negotiation for personalized pricing of last minute theatre tickets'. Expert Systems with Applications, 39 (10).  pp. 9255 - 9263. doi: 10.1016/j.eswa.2012.02.079 Download publication 

Lee, KC. , Lee, N.  and Lee, H.   (2012)   'Multi-agent knowledge integration mechanism using particle swarm optimization'. Technological Forecasting and Social Change, 79 (3).  pp. 469 - 484. doi: 10.1016/j.techfore.2011.08.004 Download publication 

Ahn, HJ. , Childerhouse, P. , Vossen, G.  and Lee, H.   (2012)   'Rethinking XML-enabled agile supply chains'. International Journal of Information Management, 32 (1).  pp. 17 - 23. doi: 10.1016/j.ijinfomgt.2011.06.002 

Lee, H. , Sajjad, F. , Kamal, M.  and Irani, Z.   (2011)   'Workflow technology as an e-participation tool to support policy-making processes'. Journal of Enterprise Information Management, 24 (2).  pp. 197 - 212. doi: 10.1108/17410391111106301 

Lee, H. , Kim, JW.  and Hackney, R.   (2011)   'Knowledge hoarding and user acceptance of online discussion board systems: a case study'. Computers in Human Behavior, 27 (4).  pp. 1431 - 1437. doi: 10.1016/j.chb.2010.07.047 

Book chapters

Ali, M.  and Lee, H.  (2009)   'The social impact on web design in online social communities', in Lytras, MD. , Damiani, E. , Carroll, JM. , Tennyson, RD. , et al. (eds.) Visioning and Engineering the Knowledge Society: A Web Science Perspective.  Berlin/Heidelberg Springer (5736/2009) : pp. 207 - 217. 

Lee, H. , Ahn, HJ. , Kim, H. , Shepherdson, J.  and Park, SJ.  (2008)   'Agent based formation and enactment of adaptable inter-organizational workflows in virtual organizations', in Nguyen, NT. , GS, J. , Howlett, RJ.  and Jain, LC. (eds.) Agent and Multi-Agent Systems: Technologies and Applications.  Berlin/Heidelberg Springer (4953/2008) : pp. 594 - 603. 

Lee, H. , Kim, JW.  and Hackney, R.  (2008)   'The determinants of the effectiveness of online discussion board systems in eLearning: A case study', in Lytras, MD. , Carroll, JM. , Damiani, E.  and Tennyson, RD. (eds.) Emerging Technologies and Information Systems for the Knowledge Society.  Berlin/Heidelberg Springer (5288/2008) : pp. 271 - 277. 

Lee, H.  and Shepherdson, J.  (2008)   'A negotiation composition model for agent based eMarketplaces', in Yoo, S-D. (ed.) EKC2008 Proceedings of the EU-Korea Conference on Science and Technology.  Berlin/Heidelberg Springer (124, Part 3) : pp. 365 - 369. 

Page last updated: Monday 15 August 2016