External Relations

The Department of External Relations is responsible for effective communication between the University and its external audiences including potential students and their friends, families and teachers, the media, the local, regional, national and international communities, business, industry, our graduates and other key stakeholders.

The Department is also responsible for undertaking the corporate marketing activities associated with the aims and objectives of the University's Marketing Strategy, and provides professional advice, news and information to staff in the academic schools and administrative and service areas of the University.

The Department's constituent teams (Development and Alumni, Marketing, Press Office and Publications) cover the following broad areas of responsibility:

  • Alumni relations
  • Corporate advertising
  • Corporate ID and house style
  • Corporate Publications
  • Corporate Web pages
  • Directory entries
  • Fundraising
  • Market intelligence and analysis
  • Marketing strategy and planning
  • Press and media relations
  • Relationship management
  • Schools and colleges liaison
  • Staff communications
  • Student recruitment

Page last updated: Monday 19 March 2012