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A Hero's Journey-Creature Courage Case Study | Brunel Business School

 

In October 2020, Creature Courage through a Co-Innovate Journeys collaborative project paired the company with academic expertise from Brunel University London and Middlesex University. The aim of the research was to highlight that the lack of coordination of well-being and psychological aspects of economic agents is a major reason contributing to the failure of achieving sustainable goals.
The aim of the research was to highlight that the lack of coordination of well-being and psychological aspects of economic agents is a major reason contributing to the failure of achieving sustainable goals in collaboration with Middlesex University.
Creature Courage is currently UK's animal phobia expert company, focusing on curing even the most extreme phobic within a day through life changing therapy. They use advanced phobia fighting techniques including NLP, Hypnotherapy, CBT, Art Therapy, education, imagination exercises and immersive therapy. Creature Courage has been featured in Media several times such as Good Morning Britain and other ITV programs, Sky New, BBC Radio 2 and many more. The company has worked with celebrities and have formed partnerships with companies like Merlin Intertreatment.
Creature Courage is further expanding and adding another brand to use life changing techniques and years of experience to treat an even wider variety of people. The addition to Creature Courage will go beyond animal phobias to support people in overall confidence and courage coaching as the techniques are useful for anyone struggling with self-limiting beliefs, fear, anxiety, etc.
In this research the experts have proposed a framework to develop a sustainable lifestyle which will lead to socio - economic benefits to the economy. The Business experts from Creature Courage and expert academics Dr Monomita Nandy of Brunel Business School and Dr Suman Lodh from Middlesex University together develop the three stage "Hero's Journey" model that with application will reduce the resistance to change by the individual, support businesses of any size and the policy makers to achieve goals for sustainability for the country in the near future.
 
For more information about the research project, please follow the links to the full Report and the Case Study.
To learn more about the Co-Innovate programme, please follow our webpage:  http://www.brunel.ac.uk/business/Business-Partnerships/Co-Innovate