Maximising Innovation with Intellectual Property and Free IP Audit Masterclass
12 Feb 2019, 09:00 - 16:30
Brunel Law School, Elliot Jacques Building, Kingston Lane, Uxbridge UB8 3PH
All businesses have intellectual property (IP), but not all business understand how to utilise their IP to maximise their innovation and success. Come to our masterclass to hear about what IP can do for your business and sign up to our Brunel Legal Advice Centre for a free IP Audit and advice letter.
Not understanding the true value of the intellectual property (such as copyright, trade mark, design, patent, trade secrets) is a missed opportunity for innovation and growth for any business and has come particularly is vital for survival in the digital economy. IP is highly valuable to business as an asset, but really understanding IP can also drive innovation, secure brand protection and mitigate risks.
This event provides a unique opportunity for law students to gain real life experience working with companies to advise them on their intellectual property strategy.
9:30am: Registration & Coffee
10:00-12:30: Presentations and panel discussion from IP and Innovation experts:
1. Welcome by Professor William Leahy, Vice Provost, Brunel University London
2. Chair: Professor Robert Holdway, Director of Innovation, Co-Innovate Brunel University
Rob will introduce Co-Innovate and talk of his own experience of IP as founder of Giraffe Innovation Ltd and Industrial Design Lead at Red Bull Advanced Technologies.
3. Dr Hayleigh Bosher, Lecturer in Intellectual Property Brunel University and IP Consultant
Hayleigh is an internationally published legal academic, speaker and legal consultant specialising in intellectual property, media and entertainment law. She is a Lecturer in Intellectual Property Law at Brunel University London, Director of the Intellectual Property Awareness Network (IPAN), Deputy Editor of the European Trade Mark Reports, and founder of the World IP Women (WIPW) network and blogger for IPKat. She holds a PhD in Copyright Law from Bournemouth University. Hayleigh will provide an over view of the different types of intellectual property, highlighting the importance of building a holistic IP strategy for your business relating to innovation and enforcement.
4. Margaret Briffa, Leading Intellectual Property Lawyer - ‘IP and how not to be foxed by it – Trunki Case Study’
Margaret well known for representing businesses in infringement litigation concerning all core rights, in particular, trademarks, designs and anti-counterfeiting strategies. The talk will include an overview of lessons from Trunki and the importance of early involvement of IP in the innovation process.
Margaret is an intellectual property lawyer who set up Briffa in 1995. Having trained and worked in intellectual property departments of big city law firms, Margaret quickly realised that big can mean slow, impersonal and expensive.
With a leap of faith she set about offering a different experience for clients whether small, medium or larger looking for intellectual property advice.
Briffa was set up to demystify the way typical law firms worked, offering a modern unique service. The approach, to deliver a service that was focused, efficient quick and most importantly flexible. Flexible in terms of costs to deliver a value for money service.
Briffa’s focus is to help identify, protect, develop, make money from and enforces IP rights – we are expert in brand strategy and trade mark portfolio management, innovation and invention, designs, copyright, image rights.
5. Nick Kounoupias, Chief Counsel Anti-Copying in Designs (ACID)
Nick Kounoupias has been the Chief Legal Counsel for Anti Copying in Design (ACID) since 2008 advising the organisation on the intellectual property aspects of design lobbying issues. In 2014 he, together with ACID’s CEO Dids Macdonald, OBE, led the successful campaign on behalf of UK designers to recognise the intentional copying of registered designs as a criminal offence. In recognition of his contribution to the design industries Nick was appointed a Liveryman of the Worshipful Company of Furniture Makers and a Freeman of the City of London.
Nick will talk about the impact of IP on the development of a product and the importance of having an IP strategy in place, particularly considering Design rights.
6. Mandy Haberman, Inventor and Entrepreneur best known for the Anywayup® Cup
Mandy is a world authority on the experience of IP enforcement and inventor of the ground breaking Haberman Feeder and Anywayup Cup for children. Mandy recently featured on the BBC’s One Show on the UK’s 400 years of patents and how she found it necessary to enforce her patents when these innovations quickly garnered 40% of existing companies’ market share. Mandy is on the steering board of the UK IP Office and a director of the Intellectual Property Awareness Network. Mandy’s talk is titled: Making money from Creativity.
7. Philip Naylor, Engineering and IT Group, Carpmaels & Ransford
Over the years, Philip has worked with some of the world’s most renowned technology companies. However, he particularly enjoys using his expertise to assist early stage businesses. Philip has a great deal of experience drafting and prosecuting patent applications in a variety of different countries. The majority of Philip’s practice is focused on UK, European and US patent applications.
As well as drafting and prosecution, Philip has been involved in due diligence exercises and contentious matters, such as oppositions at the European Patent Office. Philip especially likes arguing in favour of the patentability of software inventions. In addition, Philip has a particular interest in registered design protection and is a registered European Design attorney
12:30 – 13:30: Networking Lunch and “World Café”
This is an opportunity for companies to network with the IP experts as well as Brunel’s law and, designs students.
13:30 – 16:30: FREE IP Audit with Brunel Legal Advice Centre
During this free legal consultation with the Brunel Law Pro Bono Centre, the IP experts and Law students will get to know you and your business in order to assess your current and potential IP and undertake an initial IP audit. Following the Masterclass you will be provided with an IP Audit and Advice Letter.