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Innovation Masterclass Series by Professor Rob Holdway

Innovation Masterclass WIth Dates C2

Innovation Masterclass Series – Brunel University London

Co-Innovate is launching a three-session face-to-face interactive programme with Professor Robert Holdway to build your ability to innovate.

Delivered by Professor Robert Holdway FRSA FIEMA, Innovation Director at Co-Innovate Brunel University London

Key Themes: Innovation capability, market analysis, user insights, value proposition, business model, culture and vision, sustainability, net zero.

Change is all around us and you need the skills for rapid response. Whether you are wrestling with a business problem, exploring a new opportunity, or embarking on an innovation challenge – these workshops will get you thinking differently.

By working across three sessions and exploring the critical capabilities – you will gain the tools, capacity, skills, and confidence to respond to the challenges of change. This will help you adapt to the now, shape your future thinking and future proof your business.

Places are limited so if you are interested in attending the Innovation Masterclass Series please register and the co-innovate team will send you a business questionnaire and we will confirm your place.

Each masterclass is deigned to be interactive, engaging and hopefully fun…

What will you learn / take away from the session?

  • Supercharge your projects – see faster results, outcomes and financial impacts
  • Understand the tools that can help respond and adapt to the 'new normal'
  • Help you stay relevant as customer behaviours change
  • Come up with new creative solutions to the problems you face
  • Speed up thinking and test ideas more quickly
  • Increase your flexibility, agility and adaptability
  • Help you stay competitive in a changing world
  • Find out who can help, support and fund your project

Innovation Masterclass 1: Understanding the Innovation Process

  • Date: 12th July 2022
  • Format: Interactive Workshops
  • Location: Hamilton Centre, Brunel University London
  • Time: 9:30am - 3:30pm

Innovation Masterclass 2: Building an Innovation Culture

  • Date: 20th July 2022
  • Format: Interactive Workshops
  • Location: Hamilton Centre, Brunel University London
  • Time: 9:30am - 3:30pm

Innovation Masterclass 3: Towards Net Zero – How sustainability can drive innovation in your business

  • Date: 26th July 2022
  • Format: Interactive Workshops
  • Location: Hamilton Centre, Brunel University London
  • Time: 9:30am - 3:30pm

Biography of Deliverer

Professor Robert Holdway FRSA FIEMA – Innovation Director Co-Innovate Brunel University London 

Rob is an Innovation Director on the Co-Innovate programme at Brunel University London. Since 2009 he has been a Professor Associate in the Department of Design.

Rob has over 25 years professional experience as an innovation and sustainability professional working on eco-design, Life Cycle Assessment (LCA), technical and market analysis and resource efficiency. Rob’s experience spans pharmaceuticals, electricals and electronics, food & drink, textiles and the built environment/construction sectors. He has previously worked for Unilever Research, Philips Corporate Design and Red Bull Advanced Technology (technology arm of Red Bull Racing Formula 1 team). Rob is also a retained technical consultant for SKY and Character Group Plc.

Rob co-founded and is the Managing Director of an award- winning environmental consultancy Giraffe Innovation Ltd in 2001. The Guardian newspaper Business pages listed Giraffe as ‘one of the UK’s top 10 green businesses’ for using environmental analysis. Rob was described by The Manufacturer Magazine as ‘Britain’s Leading Eco-Design Consultant.

Rob has extensive experience in influencing and commenting on environmental strategies. He gave evidence to the House of Commons Environment Audit Committee and the GLA Environment Committee (City Hall) on the importance of the Circular Economy. Rob won a Design Business Association – Gold Design Effectiveness Award with Virgin Atlantic Airways (VAA) for its eco-design and life cycle assessment work on their new in-flight meal service. Giraffe has also won a Green Apple Award for this work.

Rob is a Fellow of the Institute of Environmental Management & Assessment (IEMA) and Royal Society for the encouragement of Arts, Manufactures and Commerce. He is also a London Sustainable Development Commission – London Leader and a World Economic Forum – YGL.


Your business is a London based SME: Small or medium enterprise i.e. less than 250 (Full Time Equivalent) employees and your annual turnover to be less than 50 million Euro OR balance sheet less than 43 million Euro.

Our Workshops are jointly funded by European Regional Development Fund and Greater London Authority. Our workshops are delivered free of charge to participants; however, as they are fully-funded, they are classed as state aid to participating businesses and are subject to state aid rules and the associated eligibility criteria.

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