Professional Development and Project Work Embedding Entrepreneurship in Applied Mathematics at Brunel

As part of Brunel University London’s contribution to CODEUNITED, the Entrepreneur Hub is proud to deliver the Professional Development and Project Work module in Mathematics, led in collaboration with Professor Stephen Langdon. 

CODEUNITED is a €1.34M project funded by the EIT Higher Education Initiative, connecting universities and industry partners across Finland, France, Portugal, Sweden and the UK to strengthen entrepreneurship education across Europe. Brunel’s role focuses on embedding entrepreneurial capability within technical disciplines, ensuring students graduate with both strong quantitative expertise and professional readiness. 

This year’s Mathematics cohort demonstrated how mathematical thinking can be applied to real-world challenges across education, technology, wellbeing and sustainability. 

Through project-based learning, students combined applied mathematics with business modelling, market analysis and professional communication. Outputs included Business Model Canvases, venture concepts and pitch-ready proposals, all grounded in data-driven reasoning and quantitative analysis. 

  

Selected Student Projects 

• Jaymin Naik developed an AI-powered maths tutoring platform addressing attainment gaps through adaptive learning and scalable cloud delivery. 

•  Arav Saini created PredictaHire, a data-driven recruitment platform using mathematical modelling and machine learning to predict candidate performance and reduce hiring bias. 

•  Ivan Barros De Almeida designed Amplify Creative Therapy (ACT), a student-led platform combining creative practice with data-driven wellbeing support for university students. 

•  Haresh Rajenthiran built a performance analytics service for lower-tier football clubs, transforming raw match data into actionable insights for coaches. 

•  Nor Elmijrab developed Shoptimizer, a consumption-based grocery planning and price comparison app aimed at reducing food waste through algorithmic analysis. 

•  Sachin Udayakumar proposed a personalised maths tutoring service integrating learning analytics, market data and business modelling. 

  

A Model for Interdisciplinary Education 

These projects demonstrate how mathematics can be applied beyond traditional roles, supporting innovation across commercial, social and creative sectors. Students were required to articulate assumptions, analyse markets quantitatively and design scalable, evidence-based models. 

By integrating entrepreneurship and employability within mathematics, this module continues to broaden career pathways while strengthening students’ professional confidence and real-world readiness. As Brunel’s contribution to CODEUNITED, this initiative highlights the importance of embedding entrepreneurship within technical disciplines to support students’ future career pathways.