Dr Awele Achi
Lecturer in Strategy and Management
- Strategy and Entrepreneurship
- Brunel Business School
- College of Business, Arts and Social Sciences
Summary
I am a Lecturer in Strategy and Management within the Strategy and Entrepreneurship division at Brunel Business School. Before joining Brunel, I held academic positions at universities in UK and overseas including Coventry University London, The Open University, UK and Lagos Business School, Nigeria. My research focus are in the areas of (social) innovation, entrepreneurship, and marketing strategy. Prior to entering academia, I worked in the industry in Nigeria, in the areas of marketing, non-profit and strategy consulting.
Qualifications
BSc (Hons), MSc, PhD
Responsibility
In addition to teaching and research, I supervise postgraduate students and researchers.
I am currently the BBS L5 Student Liaison.
Newest selected publications
Achi, A., Adeola, O. and Achi, FC. (2021) 'CSR and green process innovation as antecedents of micro, small, and medium enterprise performance: Moderating role of perceived environmental volatility'. Journal of Business Research, 139 (February 2022). pp. 771 - 781. ISSN: 0148-2963 Open Access Link
Ocran, A., Achi, A., Adeola, O. and Hinson, RE. (2021) 'International students as tourists: exploring impressions of Ghana's destination image'. European Journal of International Management, 0 (ahead of print). pp. 1 - 36. ISSN: 1751-6757 Open Access Link
Achi, A., Adeola, O. and Burgal, V. (2020) 'Let's go green-planet: people, product, packaging, pricing, and promotion (6Ps)', in Foroudi, P. and Palazzo, M. (eds.) Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives. London : Routledge. pp. 24 - 37. ISBN 10: 0-367-85570-4. ISBN 13: 978-0-367-42881-5.
Achi, A. and Achi, FC. (2020) 'Mutual aid economy: Exploring the locally generated venture capital approach in igbo business industrial clusters', in Adeola, O. (ed.) Advanced Series in Management: Indigenous African Enterprise. Bingley : Emerald. , 26. pp. 177 - 188. ISBN 10: 1-83909-033-2. ISBN 13: 978-1-83909-034-9.
Achi, A. and Otubanjo, O. (2020) 'An institutional economics-led model of customer service strategy', in Hinson, R., Adeola, O., Lituchy, T. and Amartey, A. (eds.) Customer Service Management in Africa: A Strategic and Operational Perspective. London : Routledge. pp. 55 - 69. ISBN 10: 0-429-03134-3. ISBN 13: 978-0-367-14337-4.