Dr Awele Achi
Lecturer in Strategy and Management
Eastern Gateway 104h
- Email: awele.achi@brunel.ac.uk
- Tel: +44 (0)1895 265868
- Strategy, Entrepreneurship and Management
- Brunel Business School
Summary
I am a Lecturer in Strategy and Management within the Department of Strategy, Entrepreneurshipand and Management at Brunel Business School. Before joining Brunel, I held academic positions at universities in UK and overseas including Coventry University, The Open University, UK and Lagos Business School, Nigeria. My research focus are in the areas of (social) innovation, entrepreneurship, and marketing strategy. Prior to entering academia, I worked in the industry in Nigeria, in the areas of marketing, non-profit and strategy consulting.
Qualifications
- Fellow (FHEA), Advance HE
- PhD Strategy and Marketing (specialising in Strategy, Innovation and Entrepreneurship)
- MSc Business Administration (Marketing)
- BSc (Honours) Marketing
Responsibility
- Teach undergraduate and postgraduate modules.
- Supervise students' project/dissertations at the Undergraduate, Postgraduate and PhD levels.
- Personal Tutoring.
- Coordinator for LCCI & FCT - Brunel Programme.
- Erstwhile BBS Liaison for Level 5.
- Erstwhile Member of the school management board (SMB) - Student Experience Group.
Newest selected publications
Oniku, AC., Achi, A., Adeoti, A., Akintimehin, OO., Achi, FC., Jeresa, S. and et al. (2026) 'From ‘Responsible’ to ‘Sustainable’: A Contingent Analysis of Responsible Entrepreneurship and Product Innovation Performance in an Emerging Economy'. Business Strategy and the Environment, 0. pp. 1 - 19. ISSN: 0964-4733 Open Access Link
Oniku, AC., Achi, A., Jeresa, S., Akintimehin, OO. and Adeoti, A. (2026) 'Top Management Environmental Concern, Eco‐Product Development Effectiveness and Firms' Environmental Performance: The Paradoxical Moderating Role of Environmental Information Sharing'. Business Strategy and the Environment, 0 (ahead of print). pp. 1 - 17. ISSN: 0964-4733 Open Access Link
Fowowe, MA., Arogundade, KK. and Achi, A. (2026) 'Improving Employees' Perceived Quality of Service Delivery in Public Healthcare Sector: The Role of Leadership Commitment and Employee Involvement'. International Journal of Public Administration, 0 (ahead of print). pp. 1 - 17. ISSN: 0190-0692 Open Access Link
Al Taji, F., Achi, A., Al-Jubari, I., Abudayyeh, G. and Zuraik, A. (2026) 'Policy Report - Social and Solidarity Economy in Jordan 2025-2026'. Place of publication: German Jordanian University, Brunel University of London, and Jordan Strategy Forum. Available at: https://jsf.org/uploads/2026/01/Social_and_Solidarity_Economy_in_Jordan_20260126_124725.pdf.Open Access Link
Al-Jubari, I. and Achi, A. (2025) 'Diaspora entrepreneurship in the UK: Drivers, hurdles and prospects', inUnveiling the Potential of Diaspora Businesses: Global Insights. pp. 203 - 217. ISBN 13: 9798369386132.