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Dr Geraldine Cohen

Dr Geraldine Cohen
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Yen, D., Cohen, G., Wei, L. and Asaad, Y. (2022) 'Towards a Framework of Healthy Aging Practices'. Journal of Business Research, 142. pp. 176 - 187. ISSN: 0148-2963 Open Access Link

Journal article

Yen, D., Cohen, G., Wei, L. and Asaad, Y. (2020) 'Towards a Framework of Consumption Practices in Healthy Ageing'.MSP2020 4th International Conference of Marketing Strategy and Policy. Newcastle, UK. 9 - 11 December. 4th International Conference of Marketing, Strategy & Policy: Conference [Proceeings]. pp. 33 - 33.Open Access Link

Conference paper

Scandelius, C. and Cohen, G. (2016) 'Sustainability program brands: Platforms for collaboration and co-creation'. Industrial Marketing Management, 57. pp. 166 - 176. ISSN: 0019-8501 Open Access Link

Journal article

Scandelius, C. and Cohen, G. (2016) 'Achieving collaboration with diverse stakeholders - the role of strategic ambiguity in CSR communication'. Journal of Business Research, 69 (9). pp. 3487 - 3499. ISSN: 0148-2963 Open Access Link

Journal article

Asaad, Y., Melewar, TC. and Cohen, G. (2015) 'Export market orientation behavior of universities: the British scenario'. Journal of Marketing for Higher Education, 25 (1). pp. 127 - 154. ISSN: 0884-1241 Open Access Link

Journal article

Asaad, Y., Melewar, TC. and Cohen, G. (2014) 'Export market orientation in universities: Bridging the gap between export marketing and higher education'. The Marketing Review, 14 (2). pp. 145 - 162. ISSN: 1469-347X Open Access Link

Journal article

Asaad, Y., Melewar, TC., Cohen, G. and Balmer, JMT. (2013) 'Universities and export market orientation: An exploratory study of UK post-92 universities'. Marketing Intelligence and Planning, 31 (7). pp. 838 - 856. ISSN: 0263-4503 Open Access Link

Journal article

Scandelius, C. and Cohen, G. (2011) 'A life cycle stakeholder management framework for enhanced collaboration between stakeholders with competing interests', in Finkbeiner, M. (ed.) Towards life cycle sustainability management. Springer. ISBN 13: 978-94-007-1898-2. Open Access Link

Book chapter

Ueacharoenkit, S. and Cohen, G. (2011) 'Investigating the relationship between brand experience and loyalty'.European, Mediterranean and Middle Eastern Conference on Information Systems. Athens. [unpublished]

Conference paper

Ueacharoenkit, S. and Cohen, G. (2011) 'Investigating the relationship of brand experience and loyalty: A study of luxury brand in Thailand'. Proceedings of the European, Mediterranean and Middle Eastern Conference on Information Systems - Informing Responsible Management: Sustainability in Emerging Economies, EMCIS 2011. pp. 335 - 352.Open Access Link

Conference paper

Asaad, Y., Cohen, G. and Melewar, TC. (2010) 'Export market orientation in UK universities: Some qualitative findings from the international marketing managers’ perspective'.Academy of Marketing Conference. Coventry. [unpublished]

Conference paper

Vardas, H. and Cohen, G. (2010) 'Marketing eco-fashion: is it a fad, the future or utopia? Examining the role of sustainability marketing in the evolving segment of eco-fashion'.British Academy of Management. Sheffield. [unpublished]

Conference paper

Juggessur, J. and Cohen, G. (2009) 'Is fashion promoting counterfeit brands?'. Journal of Brand Management, 16 (5-6). pp. 383 - 394. ISSN: 1350-231X

Journal article

Asaad, Y., Cohen, G. and Melewar, TC. (2008) 'Antecedents and consequences of market orientation in universities: Literature review and conceptual framework'.Academy of Marketing Conference. Aberdeen Business School. 7 - 10 July. Academy of Marketing.Open Access Link

Conference paper

Melewar, TC., Hayday, D., Gupta, S. and Cohen, G. (2008) 'EU enlargement: A case study of branding standardisation'. EuroMed Journal of Business, 3 (2). pp. 179 - 201. ISSN: 1450-2194

Journal article

Cohen, G. and Sims, D. (2007) 'Contingency and institutional perspectives within the liberal professional organisation'.British Academy of Management Conference. Warwick.Open Access Link

Conference paper

Cohen, G. and Sims, D. (2007) 'Misunderstood or lacking legitimacy?'.Academy of Marketing Conference. Egham, UK. 3 - 6 July. Academy of Marketing.Open Access Link

Conference paper

Cohen, GT. (2006) 'Barriers to marketing within professional service firms: A study of the understanding and application of marketing within accountancy and law firms'. PhD Thesis.Open Access Link

Thesis dissertation

Cohen, GT. (2003) 'E-commerce: global overview', in Jackson, P., Harris, L. and Eckersley, PM. (eds.) E-business Fundamentals. London : Routledge. pp. 191 - 223. ISBN 13: 9780415255950.

Book chapter

Harris, L. and Cohen, G. (2003) 'Marketing in the Internet age: What can we learn from the past?'. Management Decision, 41 (9). pp. 944 - 956. ISSN: 0025-1747 Open Access Link

Journal article

Cohen, GT. and Harris, L. (2002) 'Branding', in Harris, L. and Dennis, C. (eds.) Marketing the eBusiness. London : Routledge. pp. 130 - 154.

Book chapter