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Dr Geraldine Cohen

Dr Geraldine Cohen
Reader

Research area(s)

  • Healthy Ageing Practices - ageing consumers' self-engaged healthy ageing practices in relation to their wellbeing
  • Consumer-centred healthy ageing practice frameworks
  • Marketing innovation - development and promotion of new ideas, products, services and social constructs - linked to healthy ageing practices
  • Healthy Ageing Ecosystems in the context of retirement communities
  • Grey Entrepreneurship (management/marketing support for start-ups and SMEs led by grey entrepreneurs)
  • Learning and Teaching in Higher Education (advancing pedagogical methods and techniques)

Research group(s)

Research Interests

Research interests: Healthy Ageing Practices; Wellbeing in later life

Methodological preferences: Qualitative Research

Favourite journals: Journal of Business Research; Journal of Marketing for Higher Education; Industrial Marketing Management; The Marketing Review; Marketing Intelligence and Planning

Non-academic beneficiaries of your research: Public health organisations

Research grants and projects

Project details

Collaboration with the Royal Borough of Kensington and Chelsea on the project: “Grenfell and beyond: Exploring differences in digital technology interactions between residents and the Royal Borough of Kensington and Chelsea council for well-being during Covid-19”, funded by the Global Lives Research Centre.