Balmer, JMT. (2014) 'Corporate identity, corporate identity scholarship and Wally Olins (1930-2014)'. Corporate Communications: an international journal, 20 (1). pp. 4 - 10. ISSN: 1758-6046

Balmer, JMT., Brexendorf, TO. and Kernstock, J. (2013) 'Corporate brand management – A leadership perspective'. Springer Science and Business Media LLC. pp. 717 - 722. ISSN: 1350-231X

Asaad, Y., Melewar, TC., Cohen, G. and Balmer, JMT. (2013) 'Universities and export market orientation: An exploratory study of UK post-92 universities'. Marketing Intelligence and Planning, 31 (7). pp. 838 - 856. ISSN: 0263-4503 Open Access Link

Balmer, JMT., Illia, L. and Valle, AGD. (2013) 'Contemporary perspectives on corporate marketing: Contemplating corporate branding, marketing and communications in the 21st century'. London: Routledge. ISSN 10: 0415662095 ISSN 13: 9780415662093

Balmer, JMT. (2013) 'Corporate heritage, corporate heritage marketing, and total corporate heritage communications: What are they? What of them?'. Corporate Communications: an international journal, 18 (3). pp. 290 - 326. ISSN: 1356-3289

Hudson, T. and Balmer, JMT. (2013) 'Corporate heritage brands: Mead's theory of the past'. Corporate Communications: an international journal, 18 (3). pp. 347 - 361. ISSN: 1356-3289

He, H-W. and Balmer, JMT. (2013) 'A grounded theory of the corporate identity and corporate strategy dynamic: A corporate marketing perspective'. European Journal of Marketing, 47 (3/4). pp. 401 - 430. ISSN: 0309-0566 Open Access Link

Balmer, JMT. (2013) 'Corporate brand orientation: What is it? What of it?'. Journal of Brand Management, 20 (9). pp. 723 - 741. ISSN: 1350-231X

Balmer, JMT. (2013) 'Organizational marketing: Its nature and strategic significance?', in Balmer, JMT., Illia, L. and del Valle Brena, AG. (eds.) Contemporary perspectives on corporate marketing: Contemplating corporate branding, marketing and communications in the 21st century. London : Routledge. pp. 1 - 20. ISBN 13: 978-0-415-66209-3.

Illia, L. and Balmer, JMT. (2012) 'Corporate communication and corporate marketing'. Corporate Communications: An International Journal, 17 (4). pp. 415 - 433. ISSN: 1356-3289

Balmer, JMT. and Illia, L. (2012) 'Commentary: Identity, Identification and the Management of Change'. Corporate Reputation Review, 15 (3). pp. 141 - 142. ISSN: 1363-3589

Balmer, JMT. (2012) 'Strategic corporate brand alignment'. European Journal of Marketing, 46 (7/8). pp. 1064 - 1092. ISSN: 0309-0566

Balmer, JMT. (2012) 'Corporate brand management imperatives: Custodianship, credibility, and calibration'. California Management Review, 54 (3). pp. 6 - 33. ISSN: 2162-8564 Open Access Link

Balmer, JMT. (2012) 'Corporate identity', in Anheier, HK. and Juergensmeyer, M. (eds.) Encyclopedia of global studies. Sage. pp. 291 - 294. ISBN 13: 9781412964296.

He, H-W. and Balmer, JMT. (2012) 'A Grounded Theory of the Corporate Identity and Corporate Strategy Dynamic: A Corporate Marketing Perspective'. European Journal of Marketing, 47 (3/4). pp. 401 - 430. ISSN: 0309-0566

Balmer, JMT., Powell, SM. and Greyser, SA. (2011) 'Explicating ethical corporate marketing. Insights from the BP deepwater horizon catastrophe: The ethical brand that exploded and then imploded'. Journal of Business Ethics, 102 (1). pp. 1 - 14. ISSN: 0167-4544 Open Access Link

Balmer, JMT. (2011) 'Corporate Heritage Brands and the Precepts of Corporate Heritage Brand Management: Insights from teh British Monarchy and the Eve of the Royal Wedding of Prince William (April 2011) and Queen Elizabeth's Diamond Jubilee (1952-2012)'. Journal of Brand Management, 8 (8). pp. 517 - 544. ISSN: 1350-231X

Balmer, JMT. (2011) 'Corporate Marketing Myopia and the Inexorable Rise of a Corporate Marketing Logic: Perspectives from Identity Based Views of the Firm'. European Journal of Marketing, 9-10 (9/10). pp. 1329 - 1352. ISSN: 0309-0566

Balmer, JMT. (2011) 'Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy'. European Journal of Marketing, 45 (9-10). pp. 1380 - 1398. ISSN: 0309-0566

Balmer, JMT. (2010) 'Explicating corporate brands and their management: Reflections and directions from 1995'. Journal of Brand Management, 3 (3). pp. 180 - 196. ISSN: 1350-231X

BALMER, J. (2010) 'The BP Deepwater Horizon Debacle and Corporate Brand Exuberance'. Journal of Brand Management, 18 (2). pp. 97 - 104. ISSN: 1350-231X

Balmer, JMT., Liao, M. and Wang, W. (2010) 'Corporate Brand Identification and Corporate Brand Management: How Top Business Schools do it'. Journal of General Management, 35 (4). pp. 77 - 102. ISSN: 0306-3070

Balmer, JMT. (2010) 'The BP Deepwater Horizon débâcle and corporate brand exuberance'. Journal of Brand Management, 18 (2). pp. 97 - 104. ISSN: 1350-231X Open Access Link

Balmer, JMT., Liao, M-N. and Wang, W-Y. (2010) 'Corporate brand identification and corporate brand management: how top business schools do it'. Journal of General Management, 35 (4). pp. 77 - 102. ISSN: 0306-3070

Balmer, JMT., Powell, SM. and Elving, WJL. (2009) 'Explicating corporate identity'. Corporate Communications: An International Journal, 14 (4). ISSN: 1356-3289

Balmer, JMT. and Thomson, I. (2009) 'The shared management and ownership of corporate brands: The case of Hilton'. Journal of General Management, 34 (4). pp. 15 - 37. ISSN: 0306-3070

Balmer, JMT., Stuart, H. and Greyser, SA. (2009) 'Aligning identity and strategy: Corporate branding at British Airways in the late 20th century'. California Management Review, 51 (3). pp. 6 - 23. ISSN: 0008-1256 Open Access Link

Balmer, JMT. (2009) 'Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived'. Management Decision, 47 (4). pp. 639 - 675. ISSN: 0025-1747 Open Access Link

Balmer, JMT. (2009) 'Corporate marketing: Apocalypse, advent and epiphany'. Management Decision, 47 (4). pp. 544 - 572. ISSN: 0025-1747 Open Access Link

Balmer, J. and Greyser, SA. (2009) 'Corporate marketing and identity: reflections and directions - Guest editorial'. Management Decision, 47 (4). pp. 540 - 543. ISSN: 0025-1747

Balmer, JMT. (2008) 'Identity based views of the corporation: insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image'. European Journal of Marketing, 42 (9-10). pp. 879 - 906. ISSN: 0309-0566

Balmer, JMT. (2008) 'An epiphany of three: corporate identity, corporate branding and corporate marketing', in Melewar, TC. (ed.) Facets of Corporate Identity, Communication and Reputation. Routledge, London. pp. 35 - 54. ISBN 13: 978-0-415-40527-0.

Balmer, JMT. (2008) 'Corporate brand, the British monarchy, and the resource based view of the firm'. International Studies of Management and Organizations, 37 (4). pp. 20 - 45. ISSN: 0020-8825 Open Access Link

Balmer, JMT. (2008) 'A resource-based view of the British monarchy as a corporate brand'. International Studies of Management and Organization, 37 (4). pp. 20 - 44. ISSN: 0020-8825

Balmer, JMT. and Thompson, I. (2008) 'The shared management and ownership of corporate brands'. Journal of General Management, 34 (4). pp. 15 - 37.

Mukherjee, A. and Balmer, JMT. (2008) 'New frontiers and perspectives in corporate brand management: in search of a theory'. International Studies of Management and Organization, 37 (4). pp. 3 - 19. ISSN: 0020-8825

He, H. and Balmer, JMT. (2007) 'Perceived corporate identity/ strategy dissonance: triggers and managerial responses'. Journal of General Management, 33 (1). pp. 71 - 91. ISSN: 0306-3070

He, H-W. and Balmer, JMT. (2007) 'Identity studies: Multiple perspectives and implications for corporate-level marketing'. European Journal of Marketing, 41 (7/8). pp. 765 - 785. ISSN: 0309-0566 Open Access Link

Balmer, JMT., Fukukawa, K. and Gray, ER. (2007) 'The nature and management of ethical corporate identity: A commentary on corporate identity, corporate social responsibility and ethics'. Journal of Business Ethics, 76 (1). pp. 7 - 15. ISSN: 0167-4544 Open Access Link

Fukukawa, K., Balmer, JMT. and Gray, ER. (2007) 'Mapping the interface between corporate identity, ethics and corporate social responsibility'. Journal of Business Ethics, 76 (1). pp. 1 - 5. ISSN: 0167-4544

Balmer, JMT. (2007) 'A Resource-Based View of the British Monarchy as a Corporate Brand'. International studies of management & organization, 37 (4). pp. 20 - 45. ISSN: 0020-8825

Urde, M., Greyser, SA. and Balmer, JMT. (2007) 'Corporate brands with a heritage'. Journal of Brand Management, 15 (1). pp. 4 - 19. ISSN: 1350-231X

Cornelissen, JP., Haslam, SA. and Balmer, JMT. (2007) 'Social identity, organizational identity and corporate identity: towards an integrated understanding of processes, patternings and products'. British Journal of Management, 18 (1). pp. 1 - 16. ISSN: 1045-3172

Balmer, JMT. (2007) 'Student corporate brand identification: An exploratory case study'. Corporate Communications, 12 (4). pp. 356 - 375. ISSN: 1356-3289 Open Access Link

He, H-W. and Balmer, JMT. (2006) 'Alliance brands: Building corporate brands through strategic alliances?'. The Journal of Brand Management, 13 (4-5). pp. 242 - 256. ISSN: 1350-231X Open Access Link

Balmer, JMT. (2006) 'Corporate Brand Management: Formation and Evolution since the 1990s', in Zarantello, L. and Andreini, D. (eds.) The Sage Handbook of Brand Management. London : SAGE Publications Limited. pp. 33 - 49. ISBN 10: 1036229416. ISBN 13: 9781036229412. Open Access Link

Balmer, JMT. and Greyser, SA. (2006) 'Corporate marketing: integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation'. European Journal of Marketing, 40 (7/8). pp. 730 - 741. ISSN: 0309-0566

Balmer, JMT. and Mukherjee, A. (2006) 'Corporate marketing: insights and integration drawn from corporate branding, corporate identity, corporate communication, corporate reputation and visual identification - Guest editorial'. European Journal of Marketing, 40 (7-8). pp. 725 - 729. ISSN: 0309-0566

Greyser, SA., Balmer, JMT. and Urde, M. (2006) 'The monarchy as a corporate brand - some corporate communications dimensions'. European Journal of Marketing, 40 (7-8). pp. 902 - 908. ISSN: 0309-0566

Balmer, JMT., Greyser, SA. and Urde, M. (2006) 'The Crown as a corporate brand: Insights from monarchies'. Journal of Brand Management, 14 (1-2). pp. 137 - 161. ISSN: 1350-231X

Balmer, JMT. (2006) 'Corporate brands: What’s new?'. Communicacao e Sociedade, 8. pp. 163 - 178.