Dr Jun Chul Kim
Lecturer in Digital Business

Summary

I teach business analytics and marketing at Brunel Business School. My research applies text analytics (NLP and large language models), social network analysis, experiments and econometric models to consumer perception, human–AI decision-making and innovation networks.

Before joining academia, I spent over twenty years at KT, one of the largest telecom operators in Asia-Pacific, in senior roles in corporate alliances, C-level sales and innovation. I bring this practice into my teaching at UG and PG level.

Qualifications

PhD, Information Systems, Brunel Business School, UK

MEng, Electronic Telecommunications, Inha Unversity, South Korea

BEng, Electronic Engineering, Inha University, South Korea

Responsibility

International Lead, Brunel Business School

• Coordinating incoming and outgoing student mobility programmes, including partnerships with Hoseo University and Birla
• Supporting colleagues who are developing new international partnerships