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Dr Jungmin Jang
Lecturer in Marketing

Eastern Gateway 109

Summary

Dr. Jungmin Jang is currently a Lecturer of Marketing at Brunel Business School and a member of the Marketing and Corporate Brand Management Research Group (MCBM). Prior to joining Brunel, Dr. Jang worked as an Assistant Professor in Marketing at KIMEP University, Almaty, Kazakhstan. 

Qualifications

  • Ph.D. in Marketing, Korea University Business School, Republic of Korea
  • MSc in Marketing, Korea University Business School, Republic of Korea
  • BSc in Chemical Engineering, Yonsei University, Republic of Korea

Responsibility

  • Academic Leadership Role: Serving as the Academic Appeals Officer.
  • Teaching Responsibilities:
    • MG1062: Principles and Practices of Marketing (Module Leader, Level 4)
    • MG3123: Issues and Controversies in Marketing (Final Year Project, Level 6)
    • MG5561: International Marketing (Level 7)
    • MG5620: Contemporary Brand Management (Level 7)

Newest selected publications

Yen, D., Jang, J., Wei, L., Morgan, N. and Pritchard, A. (2023) 'Leveraging folklore and fantasy to promote small destinations: the case of Visit Wales'. Journal of Policy Research in Tourism, Leisure and Events, 0 (ahead-of-print). pp. 1 - 15. ISSN: 1940-7963 Open Access Link

Journal article

Jang, JM. (2023) 'The interplay of information order and locus of attention on the truth effect in healthy food advertisements'. Psychology & Marketing, 41 (1). pp. 16 - 26. ISSN: 0742-6046 Open Access Link

Journal article

Kim, H. and Jang, JM. (2022) 'Disadvantages of red: The color congruence effect in comparative price advertising'. Frontiers in Psychology, 13. pp. 1 - 11. ISSN: 1664-1078 Open Access Link

Journal article

Jang, JM. and Kim, H. (2022) 'Diverging influences of usability in online authentication system: the role of culture (US vs Korea)'. International Journal of Bank Marketing, 40 (2). pp. 384 - 400. ISSN: 0265-2323 Open Access Link

Journal article

Jang, JM. (2021) 'Spatial Distance Effect in Shaping Perceived Similarity of Products in the Online Store'. Journal of Distribution Science, 19 (2). pp. 53 - 64. ISSN: 1738-3110 Open Access Link

Journal article
More publications(11)