Ms Lana Abdulla
PhD Student
- Business Analytics and Marketing
- Brunel Business School
Summary
Lana Abdulla is a Doctoral Researcher in Management Studies at Brunel Business School. Her research explores the influence of AI empathy on user engagement and user wellbeing within healthcare services, focusing on how emotionally intelligent artificial intelligence can transform human-technology interactions in healthcare services.
Her doctoral research examines how AI empathy and its key antecedents, including AI consciousness and responsible AI, shape the quality of human-AI interaction, and how these interactions influence user engagement, trust, and user wellbeing in healthcare contexts. By integrating perspectives from service research, artificial intelligence, and human-computer interaction, her work seeks to advance understanding of how AI systems can be designed to interact with users in more ethical, empathetic, and human-centred ways.
Through this research, Lana aims to contribute to the development of responsible and emotionally intelligent AI-driven services, providing insights for researchers, healthcare providers, and technology developers seeking to enhance user experiences and strengthen trust in AI-enabled healthcare systems.
Lana holds a Master of Business Administration (MBA) from Aston University, where her research examined the impact of globalisation on strategic planning in the UK banking sector. She also holds a Bachelor of Science in Business Administration from the American University of Iraq, Sulaimani.
Qualifications:
- Master of Business Administration (MBA), Aston University
- Bachelor of Science in Business Administration, American University of Iraq, Sulaimani