Dr Lewis Smith
Lecturer in Marketing
Eastern Gateway 201-204
- Email: lewis.smith@brunel.ac.uk
- Tel: +44 (0)1895 267280
- Business Analytics and Marketing
- Brunel Business School
Summary
Lewis joined Brunel University London in 2024 as a Lecturer in Marketing, with interests in Business and Marketing History, Corporate Heritage, Marketing Research Methods, Public and Third Sector marketing. He is currently publishing across a number of journals including Business History, Enterprise & Society and the Journal of Transport History.
Qualifications
PhD in History (University of Essex); MA, BA. Fellow of the Higher Education Academy.
Responsibility
Lewis is module leader for “Corporate Brand Heritage” and “Marketing Communications”. He also teaches on a number of other modules including Principles and Practice of Marketing, Consumer Behaviour and International Marketing. He is also a convenor of the Institute of Historical Research on the Transport and Mobility History Seminar
Newest selected publications
Smith, L., Warren, R. and Cunningham, C. (2026) 'The politics of (e)valuation in community projects: creating a Living Impact Methodology to pluralise accountability and centre lived experience'. Financial Accountability and Management, 0 (ahead of print). pp. 1 - 14. ISSN: 0267-4424 Open Access Link
Smith, LC. (2025) '“Travel Inter-City like the men do”: Marketing British Rail’s Inter-City in Britain 1964-1979'. Enterprise and Society: the international journal of business and history, 26 (2). pp. 388 - 427. ISSN: 1467-2227 Open Access Link
Smith, L. (2025) 'Advertising Against the Government: Nationalised Industry Advocacy Advertising 1970-1985'.CHARM (Conference on Historical Analysis and Research in Marketing). Uxbridge, UK. 8 - 15 June. Proceedings of the Biennial Conference on Historical Analysis and Research in Marketing (CHARM). pp. 1 - 4.Open Access Link
Smith, L. (2024) '‘Like aid given by a mother to her young’: The British Overseas Airways Corporation (BOAC) and the marketing of economic development 1948–1965'. Business History, 67 (5). pp. 1195 - 1220. ISSN: 0007-6791 Open Access Link
Smith, LC. (2019) 'Marketing modernity: Business and family in British Rail’s “Age of the Train” campaign, 1979–84'. The Journal of Transport History, 40 (3). pp. 363 - 394. ISSN: 0022-5266